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She can be your CTO forever. That’s a different, and critical, job than CTO. You’ll find a way to be decent at some aspect of marketing in the early days on your own (PR, virtality, growthhacking, outbound, cold calling, who knows). 95% of the time, your super-smart hacker co-founder is not that person.
She can be your CTO forever. That’s a different, and critical, job than CTO. You’ll find a way to be decent at some aspect of marketing in the early days on your own (PR, virtality, growthhacking, outbound, cold calling, who knows). 95% of the time, your super-smart hacker co-founder is not that person.
But a great head of demand gen (or maybe growthhacking if you are SMB) should be very accretive at even $20k in MRR. No matter how great a hacker your CTO is. This will seem crazy early to many of you. Imagine you are organically growing 4x, so from say $200k in ARR this year to $800k by the end of the year. Wait longer?
Not hiring a good enough CTO. Expecting magic growthhacking solutions. Yes, some B2C and even some B2B products do experience magic virality and magic growthhacking. Growthhacking is real. Even if you don’t like sales, or big companies, or whatever. SaaS is so competitive these days.
Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. In short, we observe that Head, Director & VP of Growth titles are becoming more abundant, as are consultants around growthhacking but the "growth hacker" title is fading away. This is marketing.
One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot. Stewart’s tips on growth and finance have enabled growth and learning in readers. Pierre Lechelle is a SaaS marketing expert who helps companies drive more revenue using growthhacking. Dharmesh Shah. Pierre Lechelle.
Is your title CTO? Dharmesh: Yes, CTO. So first, I think the thing you just described is a growthhack without saying I did it to a growthhack. Shaan: Right, unintentional growthhack. And I think part of it's because you've been in the game for a while and you're incredibly successful.
Is your title CTO? Dharmesh: Yes, CTO. So first, I think the thing you just described is a growthhack without saying I did it to a growthhack. Shaan: Right, unintentional growthhack. And I think part of it's because you've been in the game for a while and you're incredibly successful.
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