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How to categorize expenses in a SaaS startup

Baremetrics

You’ll need this to calculate your Gross Margin , which further enables you to calculate Customer Lifetime Value and other key SaaS metrics. This is where you record all of the costs that go to providing your service, such as hosting and customer support payroll. in this case Software & Tools?—?Engineering.

Startup 81
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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

The gist of it is that Cost of Revenue includes costs that go into providing your Software as a Service. You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general.

Startup 90
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8 Mobile App KPI Dashboard Examples and How to Build Them

User Pilot

API latency: Response speed from backend services. This dashboard is best for engineering and DevOps teams. Important KPIs include weekly active users, customer lifetime value, and in-app purchases. Crash reports: Frequency and causes of crashes by OS, version, or device. FAQs What is the KPI for apps?

Mobile 71