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This is where customersuccess comes in. Drata VP of CustomerSuccess Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customersuccess from 0 to 5,000 customers. They believe CS is a fundamental building block to the success of your organization.
Dear SaaStr: What “Quotas” Should My VP of CustomerSuccess and VP of Product Have? For a VP of CustomerSuccess (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). Without them, youre flying blind.
Getting customersuccess right is one of the most powerful levers in SaaS: Upsell + expansion with existing customers costs 62% less than acquiring new customers ($0.63 new customer CAC, per KeyBanc 2021 Private SaaS Company Survey ). upsell + expansion CAC vs $1.67 Video: Intriguing Session Slides: .
A decade ago, Gainsight championed the creation of the customersuccess category. People curious and passionate about customersuccess convened at the Pulse conference to debate customersuccess. Ten years hence, customersuccess continues to evolve.
With outcomes and metrics that align directly, find out why customersuccess should be the foundation of a customer marketing strategy. CustomerSuccess teams actively track KPIs and metrics that directly align with customer marketing outcomes.
So G2 put out a survey and report on customersuccess recently that was an eye-opener: 67% of CS execs report having a sales quota 53% of CS execs now view their job as primarily a sales role Now some of this may be semantics. Business software companies have had “account managers” responsible for upsell since the earliest days.
Nick Mehta, CEO of CustomerSuccess leader Gainsight, recently did a short post above on his Top 7 takeaways talking with customersuccess leader for the first time in-person in a long time. I love having NRR be the #1 metric for CustomerSuccess. I love having NRR be the #1 metric for CustomerSuccess.
So CustomerSuccess becomes the default Gap Filler. After all, everyone else has abandoned the customer. It all becomes process, and soon, customersuccess “professionals” don’t really know the product itself anymore. But they are, at best, usually just jumping in on a spot issue. Don’t allow this.
So I think 2023 may mark The End of CustomerSuccess as We Knew It. The Massive Push to Efficiency As almost every public SaaS company got cash-flow positive and radically more efficient, and most startups had to stretch their dollars much further — customersuccess took a lot of the brunt. What happened? Just This Week.
As the eyes and ears of an organization, CustomerSuccess can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable.
CustomerSuccess has gotten worse over the past few years. The best CustomerSuccess teams are still amazing. A head of customersuccess at a unicorn this week asked us for a meeting after turning over team — and literally knew nothing about us. We’ve been a customer for 6 years.
The Top 10 CustomerSuccess Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta #4. How to Build a World-Class CustomerSuccess Org: Lessons from Notion’s CRO and GitHub’s VP of CS #5. How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel #2.
How do you leverage your customersuccess team to drive revenue growth? Hook’s Head of Customer, Natasha Evans, took the stage at SaaStr Europa to discuss the three things leaders should focus on to fuel revenue growth. Historically, customersuccess teams have been pretty data-poor.
So ChurnZero put out a great new report surveying 1,037 customersuccess professionals. 58% of SaaS companies surveyed have a real Customer Marketing function. More on Customer Marketing here. The average size was 51-200 employees, so when things are taking off. Grab it here. A few things stood out to me: #1.
In CustomerSuccess terms, an engaged customer is one that is immersed in your product. Ideally, they find value and success daily and help other customers to do the same. Gamification is a proven solution that can strengthen relationships and loyalty between your CustomerSuccess team and customers.
The rise of customersuccess as a new, empowered function. Human support remained imporant, at least for paying customers. CustomerSuccess has in many cases morphed into part of the sales team. And with that, the classic role of making customers happy with humans is in retreat.
2025 is year that AI takes over all of support and customersuccess that isnt sales. A lot of support is questions and problems from existing customers. The same is happening, just more slowly across customersuccess. Humans are still deployed in customersuccess for upsell.
So we’ve been writing about the power of a strong, funded, dedicated customersuccess organization since the beginning of SaaStr way back in 2012. I now dread calls and Zooms with CustomerSuccess — and I’m not alone. But if that means CustomerSuccess is now just a glorified upsell function — count me out.
The landscape of customersuccess has been evolving rapidly. So much so that we seem to be releasing new content on customersuccess just about every week. Today we’re focusing on actionable insights you can use to drive down churn with customersuccess in today’s new era of SaaS efficiency.
When they work together, the CMO and CCO can build better customer experience, satisfaction, and retention. Find out how collaboration can enhance the customer experience and drive business growth. Our eBook explains how, with topics like: Why should customersuccess and marketing leaders align? Download the ebook now!
Let’s review everything your customersuccess team has to do in the absence of any customersuccess tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
If you are a SaaStr reader, you’ll know how passionate I am about CustomerSuccess, since Day 1. What it all means is that if you do it right, you’ll make 6x or more the revenue from your customers after the sale itself. For not just your customersuccess team, but yourself as well. Word-of-Mouth.
Is it the end of an era for customersuccess in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in CustomerSuccess and Sales. CustomerSuccess Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customersuccess was to cuts until 2023.
And be very careful when you hire a Head of CustomerSuccess from a Bigger SaaS Company. The post CustomerSuccess: Do They Need to Be Product Experts? Because they likely manage the process of problems — not actually solving them. Trust me here. If you don’t, ask them to give you a rich, detailed demo.
In conjunction with Gain Grow Retain, we sat down with some of the most influential CustomerSuccess Leaders out there. Together, Vanilla etched out the State of CustomerSuccess in 2022. Is your CustomerSuccess team as prepared as they should be? What does it look like? How can you prepare?
Even with late stage VC capital much harder to get now, and the IPO markets still frozen, I see many folks on my LinkedIn feed saying Sales and CustomerSuccess are underpaid. Well, for most of time, about 10% of the “profit” on a deal has done to sales, and about 5% of renewals have gone to customersuccess.
Dear SaaStr: How often will a sales engineer also wear a customersuccess hat in an early stage of an SaaS startup? Traditional customersuccess, and/or a specific team for deployments, can take the baton from there. Pretty darn common. And as you scale, the role should likely end there. appeared first on SaaStr.
How can you bridge the gap between sales and tech to drive customersuccess? The 3 Building Blocks The three building blocks that bridge the gap between sales and Field CTOs are: Product knowledge Balance Trust Building Block #1: Product Knowledge Field CTOs must work closely with sales from a customer perspective.
Workato’s SVP of Embedded Sales and Director of Solutions Marketing joined us at SaaStr Annual to talk about how to nurture customers — a great topic in general, but especially for embedded sales and APIs that can take a while to scale. CustomerSuccess. The Second Most Important SaaS Hire? But the results?
The evolution of every high-functioning, effective customersuccess strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? But where do you start?
Turn Your Customers Into Your Marketing Engine The second breakthrough was making customersuccess the core growth engine. The KPI Alignment System Have customers email explicit performance expectations Build custom reporting dashboards Weekly cross-team optimization meetings Formal performance reviews 2.
Up this week is Jonah Mandel, VP of Sales and CustomerSuccess at Capchase. The post Uncharted: Capchase’s VP of Sales and CustomerSuccess on What Top Performing SaaS Companies Are Doing Now appeared first on SaaStr. Give the episode a listen here.
You should find, hire, and manage the VPs of Sales, Marketing, CustomerSuccess, Product and Engineering and even Finance yourself. I think $1.5m ARR is too early for an experienced COO in 95 cases out of 100 — unless it’s a total rocketship and you plan to be at $10m+ ARR within 12 months. ARR you should still be the COO.
You gotta make those top customerssuccessful, and happy. Many enterprise SaaS companies lose money on services, and only provide them to support the deals and deployments — and success. In that case, implicitly, they are spending more than that 8%-10% to help their customers. I say overinvest.
The SaaS business model, which runs on recurring revenue, needs CustomerSuccess to survive. As such, people are looking for answers on how to nail their CustomerSuccess initiatives. Whether you’re finding yourself asking “what is CustomerSuccess?” How do you build a CustomerSuccess strategy?
We’re rolling out the next wave of speakers for 2025 SaaStr Annual, May 13-15 in SF Bay: Bill Staples, CEO, Gitlab Josh Reeves, CEO, Gusto Eddie Kim, CTO & Head of AI, Gusto Drew Houston, CEO, Dropbox Arvind Nithrakashyap, Co-Founder & CTO, Rubrik Sridhar Ramaswamy, CEO, Snowflake Jeremy Burton, CEO, Observe AI Jack Newton, CEO and Founder, (..)
A related post here: The 1 Simple Test to Know if You’ve Actually Hired a Real VP of Product or CustomerSuccess … Or Not (note: an updated SaaStr Classic post) The post The 30-Day Test: How to Know if Your VP of Sales Will Succeed appeared first on SaaStr.
Key points about SaaStr Annual : Focus on SaaS: Primarily focused on all aspects of SaaS business including sales, marketing, product development, and customersuccess. Large Audience: Considered the biggest SaaS conference with a large number of attendees from leading SaaS companies, startups, and venture capital firms.
This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customersuccess hiring for SaaS and tech companies nationwide. For example, “Enterprise CustomerSuccess Manager”.
A successfulcustomer onboarding process improves efficiency, increases capacity and decreases churn. This playbook features tips from industry leaders and outlines all the steps needed to create a best-in-class onboarding experience.
Mangomint has worked hard to create an incentive structure that makes it attractive for sales reps to invest in customersuccess. So how do you incentivize sales reps to not only help onboard but also actively keep the deal size initially smaller?
or so at the very latest, youll need to start hiring dedicated customersuccess professionals. Theres just physics here to get to $10m in ARR in a sales-led model, even a partially sales-led model: After $1.5m Assume 1 per $1m in ARR, youll need to scale a team of 5 at least to get to $10m in ARR.
She should hire leaders for Sales, Marketing, Engineering, Product and CustomerSuccess, or at least most of them. I still believe a CEO should “do it all” in terms of building a decent management team first before hiring a COO. But now, I see that if you can hire a great COO as soon as possible after that, you can scale faster.
And since customer lifetime value and NRR are integral to broader revenue goals, it is time for CS to embrace the predictive, in which strong forecasting begets lower churn. Weve outlined a process for data driven customersuccess renewals forecasting, plus some extra tips on how ChurnZero can help. Where can you start?
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
It is very common for your product operation team to feel overwhelmed with the amount of customer data that is available to them. With the massive volume of information coming from customers, coupled with the added information pouring in from the customersuccess team––the challenge can begin to feel insurmountable.
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