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This is where customersuccess comes in. Drata VP of CustomerSuccess Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customersuccess from 0 to 5,000 customers. They believe CS is a fundamental building block to the success of your organization.
The New Era of CustomerSuccess: Deep Insights from Slack, Mulesoft and OpenAI Leaders What happens when you get customersuccess leaders from three of tech’s most iconic companies in one room? Why Traditional CustomerSuccess Is Dead The old playbook of treating CS as your renewals team is officially obsolete.
Getting customersuccess right is one of the most powerful levers in SaaS: Upsell + expansion with existing customers costs 62% less than acquiring new customers ($0.63 new customer CAC, per KeyBanc 2021 Private SaaS Company Survey ). upsell + expansion CAC vs $1.67 Video: Intriguing Session Slides: .
A decade ago, Gainsight championed the creation of the customersuccess category. People curious and passionate about customersuccess convened at the Pulse conference to debate customersuccess. Ten years hence, customersuccess continues to evolve.
With outcomes and metrics that align directly, find out why customersuccess should be the foundation of a customer marketing strategy. CustomerSuccess teams actively track KPIs and metrics that directly align with customer marketing outcomes.
So G2 put out a survey and report on customersuccess recently that was an eye-opener: 67% of CS execs report having a sales quota 53% of CS execs now view their job as primarily a sales role Now some of this may be semantics. Business software companies have had “account managers” responsible for upsell since the earliest days.
Nick Mehta, CEO of CustomerSuccess leader Gainsight, recently did a short post above on his Top 7 takeaways talking with customersuccess leader for the first time in-person in a long time. I love having NRR be the #1 metric for CustomerSuccess. I love having NRR be the #1 metric for CustomerSuccess.
2025 is year that AI takes over all of support and customersuccess that isnt sales. A lot of support is questions and problems from existing customers. The same is happening, just more slowly across customersuccess. Humans are still deployed in customersuccess for upsell.
So CustomerSuccess becomes the default Gap Filler. After all, everyone else has abandoned the customer. It all becomes process, and soon, customersuccess “professionals” don’t really know the product itself anymore. But they are, at best, usually just jumping in on a spot issue. Don’t allow this.
As the eyes and ears of an organization, CustomerSuccess can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable.
So I think 2023 may mark The End of CustomerSuccess as We Knew It. The Massive Push to Efficiency As almost every public SaaS company got cash-flow positive and radically more efficient, and most startups had to stretch their dollars much further — customersuccess took a lot of the brunt. What happened? Just This Week.
CustomerSuccess has gotten worse over the past few years. The best CustomerSuccess teams are still amazing. A head of customersuccess at a unicorn this week asked us for a meeting after turning over team — and literally knew nothing about us. We’ve been a customer for 6 years.
How do you leverage your customersuccess team to drive revenue growth? Hook’s Head of Customer, Natasha Evans, took the stage at SaaStr Europa to discuss the three things leaders should focus on to fuel revenue growth. Historically, customersuccess teams have been pretty data-poor.
So ChurnZero put out a great new report surveying 1,037 customersuccess professionals. 58% of SaaS companies surveyed have a real Customer Marketing function. More on Customer Marketing here. The average size was 51-200 employees, so when things are taking off. Grab it here. A few things stood out to me: #1.
In CustomerSuccess terms, an engaged customer is one that is immersed in your product. Ideally, they find value and success daily and help other customers to do the same. Gamification is a proven solution that can strengthen relationships and loyalty between your CustomerSuccess team and customers.
The rise of customersuccess as a new, empowered function. Human support remained imporant, at least for paying customers. CustomerSuccess has in many cases morphed into part of the sales team. And with that, the classic role of making customers happy with humans is in retreat.
So we’ve been writing about the power of a strong, funded, dedicated customersuccess organization since the beginning of SaaStr way back in 2012. I now dread calls and Zooms with CustomerSuccess — and I’m not alone. But if that means CustomerSuccess is now just a glorified upsell function — count me out.
The landscape of customersuccess has been evolving rapidly. So much so that we seem to be releasing new content on customersuccess just about every week. Today we’re focusing on actionable insights you can use to drive down churn with customersuccess in today’s new era of SaaS efficiency.
Let’s review everything your customersuccess team has to do in the absence of any customersuccess tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
When they work together, the CMO and CCO can build better customer experience, satisfaction, and retention. Find out how collaboration can enhance the customer experience and drive business growth. Our eBook explains how, with topics like: Why should customersuccess and marketing leaders align? Download the ebook now!
If you are a SaaStr reader, you’ll know how passionate I am about CustomerSuccess, since Day 1. What it all means is that if you do it right, you’ll make 6x or more the revenue from your customers after the sale itself. For not just your customersuccess team, but yourself as well. Word-of-Mouth.
Is it the end of an era for customersuccess in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in CustomerSuccess and Sales. CustomerSuccess Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customersuccess was to cuts until 2023.
In 2024, for customersuccess in SaaS, what’s “good” NRR? Who should CustomerSuccess report into? Questions like this and many others are the most common questions asked of SaaStr Fan Fave and expert on CustomerSuccess, Gainsight CEO Nick Mehta, and SaaStr CEO and Founder, Jason Lemkin.
In 2021, everyone bought 100 new sales and revenue apps to keep the sales engine humming, along with large investments on the human side of RevOps, CustomerSuccess, and more. Weve cut back customersuccess and rolled it into sales, instead of investing more there, in many cases. Enough with the expensive add-ons.
In conjunction with Gain Grow Retain, we sat down with some of the most influential CustomerSuccess Leaders out there. Together, Vanilla etched out the State of CustomerSuccess in 2022. Is your CustomerSuccess team as prepared as they should be? What does it look like? How can you prepare?
Dear SaaStr: How often will a sales engineer also wear a customersuccess hat in an early stage of an SaaS startup? Traditional customersuccess, and/or a specific team for deployments, can take the baton from there. Pretty darn common. And as you scale, the role should likely end there. appeared first on SaaStr.
Workato’s SVP of Embedded Sales and Director of Solutions Marketing joined us at SaaStr Annual to talk about how to nurture customers — a great topic in general, but especially for embedded sales and APIs that can take a while to scale. CustomerSuccess. The Second Most Important SaaS Hire? But the results?
How can you bridge the gap between sales and tech to drive customersuccess? The 3 Building Blocks The three building blocks that bridge the gap between sales and Field CTOs are: Product knowledge Balance Trust Building Block #1: Product Knowledge Field CTOs must work closely with sales from a customer perspective.
” Is CustomerSuccess Dead, Now That it Reports to Sales? Dave and Jason have slightly opposing views on this matter, as Dave is a true believer in customersuccess. I think customersuccess / account management is a specialization of sales that you argued for.
The evolution of every high-functioning, effective customersuccess strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? But where do you start?
We’re rolling out the next wave of speakers for 2025 SaaStr Annual, May 13-15 in SF Bay: Bill Staples, CEO, Gitlab Josh Reeves, CEO, Gusto Eddie Kim, CTO & Head of AI, Gusto Drew Houston, CEO, Dropbox Arvind Nithrakashyap, Co-Founder & CTO, Rubrik Sridhar Ramaswamy, CEO, Snowflake Jeremy Burton, CEO, Observe AI Jack Newton, CEO and Founder, (..)
Up this week is Jonah Mandel, VP of Sales and CustomerSuccess at Capchase. The post Uncharted: Capchase’s VP of Sales and CustomerSuccess on What Top Performing SaaS Companies Are Doing Now appeared first on SaaStr. Give the episode a listen here.
Turn Your Customers Into Your Marketing Engine The second breakthrough was making customersuccess the core growth engine. The KPI Alignment System Have customers email explicit performance expectations Build custom reporting dashboards Weekly cross-team optimization meetings Formal performance reviews 2.
Q: Where do you see customersuccess pullback and refocusing that labor to sales and renewals for 2024? “I What he’s learned this year is those functions like customersuccess, SDRs, and AEs are leaving one era behind and going into the next evolution. It’s a thin asset class, but it’s time to get back to business.
The SaaS business model, which runs on recurring revenue, needs CustomerSuccess to survive. As such, people are looking for answers on how to nail their CustomerSuccess initiatives. Whether you’re finding yourself asking “what is CustomerSuccess?” How do you build a CustomerSuccess strategy?
You should find, hire, and manage the VPs of Sales, Marketing, CustomerSuccess, Product and Engineering and even Finance yourself. I think $1.5m ARR is too early for an experienced COO in 95 cases out of 100 — unless it’s a total rocketship and you plan to be at $10m+ ARR within 12 months. ARR you should still be the COO.
You gotta make those top customerssuccessful, and happy. Many enterprise SaaS companies lose money on services, and only provide them to support the deals and deployments — and success. In that case, implicitly, they are spending more than that 8%-10% to help their customers. I say overinvest.
A related post here: The 1 Simple Test to Know if You’ve Actually Hired a Real VP of Product or CustomerSuccess … Or Not (note: an updated SaaStr Classic post) The post The 30-Day Test: How to Know if Your VP of Sales Will Succeed appeared first on SaaStr.
SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) October 2, 2024 So we’ve talked a lot on SaaStr about how CustomerSuccess has changed over the past 24 months. In many cases, it’s now part of the revenue team, and bringing in more revenue is Goal #1.
A successfulcustomer onboarding process improves efficiency, increases capacity and decreases churn. This playbook features tips from industry leaders and outlines all the steps needed to create a best-in-class onboarding experience.
Rethinking CustomerSuccess as a Single Department Now, this might be a controversial stance in vertical SaaS or even just plain ole’ SaaS but Marchelle believes that customersuccess too important for any one single department.
The Beginning of The End of CustomerSuccess, SDRs, and Support Agents #9. What Are The Odds You Get Acquired Within 5 Years for a Good Price? Around 1%-1.5% #7. How Would a Person Start a Venture Capital Fund? #8. The New Normal: 700 Employees at $200,000,000 in ARR #10.
Key points about SaaStr Annual : Focus on SaaS: Primarily focused on all aspects of SaaS business including sales, marketing, product development, and customersuccess. Large Audience: Considered the biggest SaaS conference with a large number of attendees from leading SaaS companies, startups, and venture capital firms.
While those consumer innovations may still be a few years away, 2025 is sure to be a year of creativity and change in the B2B technology space, particularly in customersuccess (CS). And even more specifically, in the sphere of digital customersuccess.
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
It is very common for your product operation team to feel overwhelmed with the amount of customer data that is available to them. With the massive volume of information coming from customers, coupled with the added information pouring in from the customersuccess team––the challenge can begin to feel insurmountable.
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