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DevOps has largely completed the evolution of systems monitoring from the datacenter/IT worldview to what is commonly referred to as observability. The intensity of competition in the SaaS marketplace puts a premium on new, stable, and reliable features. The winners offer a better and faster way to solve customer problems.
But while software’s success in the marketplace has lifted the valuations of software companies, our analysis suggests that some firms may still be undervalued. In more mature software companies, we see oversized returns for companies that are moving to software-as-a-service subscription models (see Figure 1). Sticky after all.
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