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I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. The post The Top 10 Questions to Ask a VP of Marketing in an Interview appeared first on SaaStr. But a new VP of Marketing will really only do 3 things.
A gap opens up when: – Sales abandons the customer the moment deal is closed – Support too reactive & slow to solve real issues – Deployment harder than should be. So as I’ve written about before, I’ve interviewed a ton of folks for CS roles in the past 12 months. An important gap to fill, and a full-time job.
The good news today, is there are tons of customersuccess veterans out there. Even just a few years ago, there weren’t enough folks when enough experience to be your first “head of customersuccess.” How often should we visit, and check-in, with which customers? View original question on quora.
My Top 3, plus a few bonus questions: What are the most important goals / KPIs for CustomerSuccess at a company of our size and stage? How often should we visit, and check in, with which customers? How do you think CustomerSuccess should work with the Sales and Product teams? What goals they like to sign up for.
Q: Dear SaaStr: Who Should I Hire First to Get My CustomerSuccess Function Going? I don’t mean a true VP of CustomerSuccess in the early days of revenues … you’re not ready for that yet. you believe in and would trust with your hard-won customers. ACV customers in their last job, no matter how much you like them.
“You’re hiring a new VP of sales and you’re on your 20th interview. For years there’s been a QA space where businesses were manually grading thousands of customersuccess agents. We give up too early Henry explains. And then you’re just like, ‘Forget it. Now, everything has AI in QA.
Especially after interviewing 50+ customersuccess managers over the past few years. The thing is in SaaS, if your product is pretty good and it has a strong market position, you’ll end up with decent NRR even with a mediocre CustomerSuccess team. But — it’s one that that is best not neglected.
Few are better placed to explain the concept of customersuccess than Nick Mehta. Not only is it the name for his own interview series, it’s the evolution of his own thinking about the attributes that leaders need today. In it, he explains why customersuccess isn’t just a job function but a company-wide priority.
Being a CustomerSuccess Manager (CSM) can be an extremely rewarding career. A CSM works hand-in-hand with customers, guiding them through the customer journey and fostering a positive connection. 5 Key CustomerSuccess Manager Interview Questions. . CustomerSuccess Managers are leaders.
SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customersuccess. Many companies strategically use the event to meet potential hires, conduct interviews, and build their talent pipeline.
With years of experience at managing customersuccess (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What CustomerSuccess is at a high level.
Hiring and Interviewing Tips: Jason emphasizes the importance of interviewing at least 30 candidates for a role and consulting with an expert in the field to interview the final candidate. Customer Engagement and Onboarding: Jason stresses the importance of early customer engagement.
This interview was edited for length and clarity. The post Avoid Global Tax Headaches With FastSpring: A CustomerSuccess Story appeared first on FastSpring. Set up a demo or try it out for yourself.
Few people have more experience with this move than Linda Lin , Director of CustomerSuccess at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customersuccess.
The other day I interviewed yet another other great AE who had recently become a Director of Sales. Host the first customer webinars. A new VP of CustomerSuccess has to go visit 10+ customers in person during their first 14-30 days. Ask in the interviews. Things really were easier for many of us in 2021.
This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customersuccess hiring for SaaS and tech companies nationwide. For example, “Enterprise CustomerSuccess Manager”.
Following best practices for hiring a customersuccess manager can make a critical difference in the quality of your customer relationships. Customersuccess managers serve as the face of your company in dealing with clients, playing a key role in ensuring satisfying experiences of your brand. Suggesting upsells.
From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customersuccess team. This shifted from doing odd jobs to a deep focus on customersuccess and scaling teams around customersuccess. You don’t have to leave as the organization scales.
A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customersuccess, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?
A few things that always work to drive down churn in the early days — and later: Make sure you have a strong Head of CustomerSuccess … whose #1 goal is reducing churn. Too many early-stage VPs of Sales don’t have a strong “wing person” running customersuccess.
You’re going to have to be the VP of Sales, CustomerSuccess, Marketing and probably Product in the early days. There’s endless drama with paying customers. Do 20 customerinterviews (more on that here ). . >> If you don’t have the mental bandwidth — you should pass.
But I’ve generally found that candidates who bash their prior boss in an interview tend to do it again at their next gig. in customersuccess when they were in sales) … usually their heart really isn’t into it. Just a few thoughts of things to look for: Be wary of candidates that bad mouth their last CEO.
There are so many questions to answer when considering how to scale a customersuccess team. Whatever the decade it originated, if you fast forward to today, this concept certainly crosses many customersuccess leaders’ minds as they’re considering growing their teams. So, why does any of this matter in customersuccess?
There is too much to do in SaaS — sales, customersuccess, product, engineering, demand gen, etc. Get those First 10 Customers — However and Whenever. We all get the first customers differently, based on who we are and what our app does. Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages?
1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customersuccess. While different than ‘typical’ interviews Jason notes as leaders, we all need to recalibrate what we expect out of people.
There was one thing prospective sales reps would say in an interview that always chilled my spine. But I knew this was the wrong way to build a customer-centric company. There was another one I hated on the Customer/Client Success side. You’ll want people to wear two hats — Sales and CustomerSuccess.
It’s critical to understand why your customers churn, but if you’re relying solely on the reason the customer gives you for that churn, you’re definitely missing the actual reason. It’s easy to just ask a customer why they’re cancelling or not renewing and to leave it at that. So… is it worth “saving” customers? .
But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Maybe OK for customersuccess. CustomerSuccess: Hiring anyone in mid-market or enterprise CS that doesn’t go visit customers in person. Go find out what they really did for these customers.
66% of you use NRR as the #1 KPI for your CustomerSuccess teams. Only 46% of you think your sales team is as expert in your product as your customers are. 61% of you have Customer Support reporting into to Customer Succes s. 74% of you are doing weekly 1-on-1’s with all your direct reports. Do better. #35.
Do at least 20–30 customerinterviews before you start writing too much code. Otherwise, you often are building for an imaginary customer. You need more folks in customersuccess. Most SaaS companies invest early in sales, but wait on customersuccess. You want customers for life. More here.
It’s time to do them again: First, have the best VP in that role you know interview the VP candidate you want to hire. Have the best CRO you know interview your potential VP of Sales. Ask to talk to 1 or 2 of their customers. Ok so what do you do? A few thoughts. We used to do these things. Go talk to one or two.
We don’t often summarize interviews in other media, but I really liked this piece in FT on the changes Yamini Ragan made when she became HubSpot’s CEO, promoted from CCO. They’re changes you might want to make as well if you focused on SMBs and mid-market especially: #1. But try it.
Define your ideal account executive profile and use that when interviewing potential reps. When we interview someone to become an account executive at Databricks, part of that process is going through a mock sales call or meeting. A high growth, high-performing sales team’s success rests on strong frameworks. Key takeaways.
As a startup, most people who come to an interview appear happy. You interview 30 people. If it’s a role you’ve never hired, find someone great at it and have them do your final interview. For sales, product, or customersuccess, the best question you could ask is, “What would you do your first couple of weeks?”
Everything rolls-up to dollars… time and other resources – and even the negative sentiment in the market caused by churning-and-burning customers – all have an associated monetary value. That’s why we call them Bad-fit Customers. If and where possible, tie these churned customers to negative reviews on public review sites.
Hiring a VP of Sales Who Never Really Understands Your Product During The Interview Process Ok I know some even many will disagree, but I’m right here :). Hiring a VP of Sales That Doesn’t Want to Go Visit Customers In Person This is newer, but common these days. No matter how well they can talk the talk. #4. 100% clear.
In this SaaStr Europa 2022 session, Matt Jacobson, General Partner at ICONIQ Growth, interviews Miro’s Founder & CEO, Andrey Khusid, to get insight into how he was able to grow the company so successfully. So, to drive adoption, they created more sophisticated sales enablement and customersuccess.
Whether you’ve worked in the customersuccess industry for a while or you’ve recently decided that this is the career path for you, searching for CustomerSuccess Manager jobs can be intimidating – especially if you don’t know where to start. Top Skills Needed for All CustomerSuccess Manager Jobs.
The SDR Interview We’ve determined the profile we want to hire for dedicated outbound folks, so now, let’s look at the interview itself. It’s usually a simple interview with a hiring manager screen first and then an actual interview panel. Find the candidates who are hungry to break into tech sales for those early hires.
I joined Trint in the fall of 2019 as a BDR (Business Development Representative), and I’m now settling into my CS (CustomerSuccess) role, which I started in March. In my role I work alongside my subset of Enterprise accounts and make sure that they are set up for success with Trint. I haven’t looked back since!
Hiring team members with the right customersuccess manager skills is critical for the effectiveness of your CS team and strategy. We’ll cover these below, along with five best practices to follow when bringing a new customersuccess manager aboard your team. What Is a CustomerSuccess Manager (CSM)?
To solve this, Deel interviewed 200 founders seeking answers to the question, “If you’re open to hiring internationally and remotely, what are your biggest challenges, and what kind of product can we build to solve them? Interview personally and define hiring values to build your team. Listen to your team.
But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Maybe OK for customersuccess. You may like these sorts of folks, their spiel and pitch in the early days, because it sounds aligned and customer-centric. Hiring any reps who “don’t care about money”.
In addition, please note that VCs interviewing their own portfolio CEOs are generally discouraged. 1:1 interviews (Ex.: CustomerSuccess, Sales Ops, VP Product, European Founders). CustomerSuccess. In 2020, we had 60% women and multicultural speakers and we plan to achieve that again this year. Panels (Ex.:
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