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Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin’s company, EchoSign, which later sold to Adobe and launched his career. They did this right at Brex.
In addition, this year Mayfield is sponsoring our VC AI Pitch Stage and will invest from $500k-$5m in the winner! Finding and recruiting top talent is consistently ranked as one of the biggest challenges for growing SaaS companies. Meet and Find Your Next VP / CXO!
Flock Safety’s Founder and CEO, Garrett Langley, and its VP of Growth, Alex Latraverse, know a bit about sales. Enough to go from 0 to 100 sales reps in about 18 months — and they’re looking to be well beyond 100 by the end of this month. The three things that led to ramping up sales at Flock Safety were: Achieving product-market fit.
Dedicated Slack Channel For Every Metric From the early days at Secureframe, they have had a dedicated Slack channel for every metric: every net new sale, every expansion, every churn, and every expense. Invest in People You want to keep the bar high on talent, especially in hypergrowth, and not just in the early stages.
So we’ve spent a ton of time over the years on SaaS talking about hiring a great VP of Sales. Not only because it really matters, but because hiring the wrong VP of Sales can set you back a year — or longer. They never invest the time after they start, either. 50% of what a VP of Sales really does is recruiting.
Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. Want to see more content like this?
A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customersuccess, lead generation and pipelines, and even marketing and brand development.
On the investing side of life, the toughest meeting of all for me at least is probably the Right Co-Founder, Wrong CEO start-up. But after that, it starts to break down when you have to recruit a true management team, and in many cases, additional capital. They’ll know … Who can best recruit a management team?
Throughout her time there, she scaled the SaaS company from $1M ARR to pre- IPO, along the way, creating the category of customersuccess software, and paving the way for Gainsight’s $1.1B Today, she advises and invests in companies on these topics and others. How you should you go about recruiting the right person?
I thought it would be worth drilling down deeper into each of them, and sharing the learnings and mistakes: 1/ Spending less time fixing things, more time recruiting senior folks to own them. No one spends enough time recruiting as it is, after $1m ARR or so. Yes, you can manage the sales team yourself. You can do this.
Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. Do at least 20–30 customer interviews before you start writing too much code. Otherwise, you often are building for an imaginary customer. A 10x feature that customers will pay for, that the key competition doesn’t have.
Enough to invest, but not enough to go crazy with. More on that here and a great video discussion below: You’ll probably be ready for your first VP of Sales by $1m in ARR. Ideally, have your VP of Sales on board in time to hire reps 3-300. But asking her to hire the first ones before you’ve proven it out yourself?
When I catch up with founders on the march from $1m to $10m in ARR, the number one topic has always shifted to recruiting. Where do i find a great VP of Sales, Marketing, Engineering, Product, CustomerSuccess, etc.? Some times, it seems like simply building a management team is all you have time for. This is true.
So backstage at SaaStr Annual this year, and in a number of other conversations since, I’ve had a chance to get a few quiet moments with maybe two dozen top CROs and VPs of Sales. Yes, macro issues come up, and how they have to sell to more stakeholders now, and sales cycles are longer. But the best long ago adapted.
Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. For a team of dozen people, mostly concentrated on product and engineering, they all had their hands full with customer calls. Prioritize demand discovery Demand is a strong indicator of product market fit.
Personalized Event Recommendations : Demonstrate a deeper understanding of customer needs by recommending relevant events that align with their growth goals. Proactive Network Introductions : Use your network to make valuable connections, reinforcing your commitment to your customers’ success beyond the product itself.
1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customersuccess. . #1: I can leave my horrible sales job making $240k OTE and be a solopreneur. It changes over time,” Jason shares.
Few people have more experience with this move than Linda Lin , Director of CustomerSuccess at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customersuccess.
Q: Where Should SDRs Report — Marketing or Sales? Continuing the conversation on effective team members, it’s important to hire the right people to manage SDRs. A VP of Sales might seem the logical place to have your first SDR team report. But if they’ve never managed a higher turnover SDR team, they often melt.
Sales reps were hosting 4-6 calls daily but most of these calls were early demos or top-of-funnel discovery calls Sales was closing really small deals on one end while talking to really large companies with hundreds of thousands of people on the other. Define your ICP as early as you can and segment your sales team accordingly.
Then, decide how much time, money, and effort your company is willing to invest in the CAB. . Next, identify your most strategic customers. Which customer segments best represent your growth focus? Mapistry recruited a diverse pool by inviting both legacy customers and new customers. .
We took the series A, interesting enough, the first executive hired by, thanks to the sales coaching, actually was marketing. Luciana: I had been telling people that the inflection point came when Accel invested, but I guess it was market and product and all that good stuff. We do have a network of recruiters. Luciana: Right.
An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.
Efforts to scale customersuccess team activity often fall short because of failure to avoid common mistakes. Your human resources practices, your project management procedures and your technology strategy all need to come together in order for you to scale up without overextending yourself.
At the Gainsight Pulse conference yesterday, I moderated a panel with Boaz Maor, VP of customersuccess at Mashery and Mike McKee, SVP of customersuccess and services at Rapid7. During the panel, both men described their path to building substantial customersuccess organizations at their respective companies.
It’s another thing altogether to have the sales team staffed to close that amount of business. The bookings capacity of the business is the amount of business a sales team should book in a certain period. They build a pipeline, learn the sales motion, and close a few accounts in the first few months.
Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Start building out your sales operations department by hiring someone to own your CRM.
Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & CustomerSuccess hires. By using the power of AI to identify and engage the accounts and buying groups most likely to purchase.
Level Up Your CustomerSuccess Organization. In the subscription economy, there’s no debate about whether or not to invest in CustomerSuccess (CS); 70% of rapidly growing businesses say that CustomerSuccess is extremely important ( Hubspot , 2017). The fourth challenge is complexity.
“Researchers acknowledge and invest in the ‘ what’, but often forget to slow down and understand the ‘ why’ – the people behind the numbers and emerging trends”. To achieve this, researchers capture online movements, behavioral changes, and customer information (with customer consent, of course!).
Sales leaders like Florin Tatulea (Director of Sales at Barley) feel the impact from the past few years alone: “Pure cold outbound is 3x harder than it was in 2021.” Sales team members should capable of understanding at least a few key signals and knowing which subsequent actions based on those signals will have the greatest impact.
Founders may reduce staff, particularly in recruiting or new projects that the company prefers not to finance. This company invests $12k in month one to acquire a customer and receives $1k in payment, netting -$11k in cash flow. Growing this way requires a lot of cash to finance the acquisition investment.
Nor the management class on having difficult conversations with colleagues, among countless others. Returning to Google reminded me that great companies constantly invest in their people, helping them to understand the world inside the company and outside the company. The loyalty engendered is hard to overstate.
Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB. The topic of the day is secret to SMB sales. That’s fantastic.
I was the new Vice President of International Sales & Managing Director for a work management software company called Wrike. Starting Your International Sales Team. The key to starting an international sales team is having the right people in your landing team. A mercenary is driven by the sale.
2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will. The best VPs of Sales hit the ground running.
“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.
However, it’s tough to predict the future alone — so we asked CustomerSuccess leaders across the industry to share their top trends for 2023. Second, the power of AI in customer experience will become more evident and accessible—an innovation we at ChurnZero have jumped on with the introduction of CustomerSuccess AI.
A J oint Success Plan is a simple but powerful tool for outcome-based customersuccessmanagement. It’s designed to help solution providers align with their customers’ business goals and objectives. Customersuccess continues to evolve as a practice within companies that enjoy recurring revenue models.
As ChurnZero recently secured a Series B investment bringing our total funding that has been raised to date to $35 million, we thought we’d take a look back and see the role that CustomerSuccess plays at each respective stage of funding for SaaS companies. Early-Stage Funding & CustomerSuccess.
And we’re also pleased, now to have almost a hundred thousand different SaaS products listed there, and being backed by a hundred million dollars from LinkedIn and some great investors that do allow us to keep investing in this marketplace. And companies in general, are also right now, investing more in software and digital.
One of the oldest truisms in sales is that recruiting new clients costs more than retaining them ( five to 25 times more costly, depending on the industry). More than ever, customersuccess teams must be in complete lockstep with their sales teams—both should treat any renewal as a joint effort and success.
Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB. The topic of the day is secret to SMB sales. That’s fantastic.
Companies were growing their sales organizations and bringing in more revenue. Companies everywhere have frozen their hiring and laid off workers — with sales reps often among the first to go. I’ll be honest: as the leader of a sales-focused recruiting company, this has been tough for me and my team.
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