User Pilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

User Pilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52

User Pilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Book a demo to see it in action!

Product Marketing 52

Product Marketing VP of Engineering Management Marketing 52

User Pilot

APRIL 29, 2024

A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. A market segmentation survey is a market research tool. Segmentation survey built in Userpilot.

Payment Solutions 104

Payment Solutions SaaS Payments Payment Methods Payments 104

Intercom, Inc.

JANUARY 14, 2021

Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution. Keeping lines of communication open between product, sales and customer success is essential for a well-oiled, highly-efficient product organization.

Strategy 225

Strategy Scale Systems Review Technical Review 225

ProfitWell

NOVEMBER 12, 2019

You can rely on value-based pricing to deliver products and services to different market segments. Put together a ‘pricing committee” comprised of members from sales, finance, product, marketing, and a coordinator who’s the driver of your research and strategy. Customer success #1.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105