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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Prospects were confused over how the marketplace worked and the sales team struggled to explain it.

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3 Key Automations to Accelerate Your SaaS Company’s Growth

SaaStr

Through every sales cycle, there’s a need to share information from sales, accounting, customer success, and other teams. Fast, accurate processing is crucial to close deals sooner, drive positive customer experiences, improve cash management and visibility, and increase operational efficiency. Customer 360.

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How Yelp drove down churn by building up customer success

Intercom, Inc.

It’s time to start thinking about retention at scale and bring onboard a customer success team. Our Director of Customer Support Kaitlin Pettersen recently spoke with Kayti about her experience setting up Yelp’s customer success organization. Why you need a customer success team.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.

Scale 177
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10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Cilingir

SaaStr

Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. The expansion function has always been the responsibility of the sales team, but the role is moving towards the customer acquisition team. Most people think

Scale 288
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Businesses must make it easy and painless for customers to go from having a problem to getting into the product and solving it with as few barriers as possible. Marketplace partners.

Scale 264
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Oracle’s Catherine Blackmore on the evolution of customer success

Intercom, Inc.

And that, according to Catherine Blackmore , was the dawn of customer success. Over the years, Catherine realized businesses need to meet customers at their level. In this episode, we sat down with Catherine to talk about the purpose of customer success and how to evolve the role to meet customers’ needs every step of the way.