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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

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24 Best Ecommerce Quotes for Digital Sellers

FastSpring

But as a digital seller and online business owner, sometimes you need a quote that gives you more than warm, fuzzy feelings. To help get your head back in the game, here are some of our favorite ecommerce quotes from the best in the biz. I really like the way he thinks about the customer experience. Online Marketing.

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How to Create a Successful Customer Expansion Strategy? (+Best Practices)

User Pilot

While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns.

Strategy 105
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Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck (Pod 647 + Video)

SaaStr

Rewind The Clock — How Did We Get Here Most small businesses in pre-2010 didn’t have computers in their store or restaurant. Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. Everyone was stuck in place and online was the answer.

Scale 245
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Creating excellent customer experiences with the right e-commerce tech stack

Intercom, Inc.

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.