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SaaStr CEO and founder Jason Lemkin chats with Mangomint CEO Daniel Lang about why vertical SaaS is booming and how Mangomint got to 110% NRR. What was once considered too small or too niche, vertical SaaS has recently emerged as a hotbed of innovation and profitability. Full-Stack SaaS for SMBs Toast today is worth $14B at $1.5B
Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). But then you think, “Why not also offer payments to our users?” It’s a powerful value-add that makes your software more useful and opens up a new stream of revenue.
In the race to create more value with leaner teams, professional servicesplatforms face a familiar challenge: how to grow revenue without bloating the product or sales organization. For many, that answer lies in a workflow they already support but haven’t fully monetized. It’s not enough to enablepayments.
But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term.
The Enterprise-Grade Platform That Makes AI Voice Agents Actually Work at Scale We’re proud to announce that Syllable is returning as a partner for SaaStr Annual + AI Summit 2026 , following their tremendous success and impact at our 2025 event. Cross-Industry Use Cases That Drive Revenue 1. The Bottom Line: Syllable.ai
Managing revenue operations (RevOps) in a SaaS company is all about aligning sales, marketing, and customersuccess to drive growth efficiently. Build a single source of truth for all revenue-related metrics—pipeline, churn, CAC, LTV, NRR, etc. The best SaaS companies have NRR above 120%.
The term SaaSplatform gets tossed around a lotbut what does it actually mean, and why does it matter for today’s software companies? Whether you’re building your first product or scaling an established solution, understanding the SaaSplatform model is essential for long-term growth.
If youre a software provider looking to boost revenue, streamline operations, and deliver more value to your users, ISV integratedpayments can be a game-changer. Embeddingpayments directly into your platform can unlock tremendous benefits both for you and your users. The best part?
More on how HubSpot grew from 75% NRR to 100%-110% here: Still it can be done, and has been done by almost all the leaders: Upsell and Cross-Sell Like Crazy You need to find ways to expand your revenue from existing customers. Bill.com, for example, added payments as a feature and saw their NRR shoot up to 110%, and later to 121%.
👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. I dream about clients telling me, ‘Hey, I did not receive my payment today. But how did they actually get there?
SaaS, software, and mobile app companies are always chasing the next logos, stacking pipeline, and are obsessing over booked revenue. But to measure success, you need to understand what’s underneath all of these KPIs. Dig a little deeper and you’re going to find net revenue retention (NRR) which tells you who stayed long-term.
That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaSbusiness leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR).
In today’s competitive SaaS landscape, CustomerSuccess has emerged as a vital strategic asset, driving revenue growth and long-term profitability. Adopting a data-driven approach in CustomerSuccess marks the next phase of strategic thinking, particularly in strengthening collaboration with your CFO.
TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. A landing page funnel guides potential customers through your sales process. It’s a series of steps designed to convert visitors into leads and eventually into paying customers.
What if you could boost revenue without having to invest a small fortune in new customer acquisition? While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. How to calculate customer expansion revenue?
Flexibility for Customers Life can be unpredictable, and sometimes, customers temporarily may not need or be able to afford a service. The subscription pause feature allows them to disable billing and services temporarily without canceling their subscription. 6 Key Benefits of FastSpring’s Subscription Pause Feature 1.
Because of these developments, mobile game companies are investigating more options for monetizing their games than just the App Store or Play Store. So where do you start if you want to provide more global payment solutions to your player base while chipping away at the hefty 30% fees that mobile marketplaces charge?
You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. There are certainly tactics that work best for specific groups: by industry (software vs hardware, or retail, or services, or healthcare, etc.) The differences between SaaS and B2C companies.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This both shortens the sales process and enhances the customer experience.
The world of payments is constantly evolving, with new technologies and shifting business demands reshaping how money moves. In an interview with Karen Webster , CEO of PYMNTS , Paulette Rowe , CEO of Stax, pulled back the curtain on the critical strategies and innovations driving the next wave of payment partnerships.
Case Studies Learn best practices from our customers. Integrations +1 725-254-2694 Start Free Trial Login Log in Sign up REQUEST A DEMO --> Sales Management S.M.A.R.T. goals enhance sales performance and CRM effectiveness, turning vague objectives into actionable strategies for success. " S.M.A.R.T.
See a Live Demo Customer churn is the most overlooked growth blocker in SaaS, directly impacting customer loyalty. Many product teams focus on new customer acquisition but ignore the cost of losing customers they’ve already paid to acquire. In B2B SaaS, a monthly average churn rate of 3-5% is normal.
While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. 10 Ways Sales is Different in Vertical SaaS 1.
Good help center designs promote self-service, allowing users to find answers independently without waiting for support. In fact, research shows that 81% of customers try resolving issues on their own before contacting a support agent. And for SaaS companies, this means fewer support costs and a lighter workload for the support team.
Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. Millions of companies, from the worlds largest enterprises to the most ambitious startups, use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI’s Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue. com slash GTM.
Dear SaaStr: How Do Enterprise SaaS Companies Deal With Late Payments? Yes, in the end, you have to be willing to switch off the platform. Do it the same exact way you’d want to be treated if you were a customer. Because CustomerSuccess — they’re compensated on avoiding churn.
Read a customersuccess story that utilized Rachel’s extensive tax expertise here. When we ask our customers, Why did you choose a merchant of record (MoR) over a traditional PSP?, One of the key areas of tax compliance we manage is VAT (value-added tax) on sales of digital services. Cloud computing services.
Effective roofing sales training is intended for contractors wanting to grow their revenue. A good sales training program teaches your team to turn leads into happy customers. This leads to businesssuccess. This builds your business’s credibility and customer trust. It makes your team more efficient.
You’ve decided to offer EmbeddedPayments to your customers. Adding EmbeddedPayments gives you an exciting opportunity to grow your business and solve real pain points for your customers. However, to capture success you’ll need to promote your new payments offering with customers and prospects.
A comprehensive EmbeddedPayments strategy isn’t complete without value added services. But, as a software platform, what value added services should you be considering? And when should you start thinking about these solutions and infusing them into your payment ecosystem and experience?
Cecily Sackey, Senior CustomerSuccess Manager @ Capchase & Alex Pedraza, Head of New Business @ Capchase. Emerging Insurance Disruptors: Are they Really SaaS? Secrets to Aligning Marketing and Revenue Strategies with Marqeta’s CMO. 3 Ways Payments Drive Growth for SaaS Companies with Adyen’s SVP.
Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Joined by Katie Wickham, Payrix’s Director of Marketing, Butler shares essential tips on accelerating your business to $100 million ARR and beyond. . Brex then scaled its paymentsbusiness quickly.
Just how big is the current web3 B2B SaaS total addressable market (TAM)? In the last six months, 103 web3 companies generated revenue on-chain, the smallest of which recorded a few hundred dollars of sales & the largest, Ethereum, tallied $401m. Total Revenue, $M. of Revenue spent on Software. in startup market cap.
No matter how innovative a product might be, a business can only succeed if it enables its customers. But, as a business grows, teams may find that this success hinges on overcoming one final hurdle: building a financial stack. Suzanne Xie kicked off her journey in SaaS as the Founder and CEO of Lightwell.
Founded in 2015, Chorus operates a SaaSplatform that provides valuable insights from conversations – say with calls, video conferences and emails — for revenue teams. And some of the marquee customers include MongoDB, Gitlab and Qualtrics. . This brings the total amount raised at $85.2
20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. However, the truth is that every company has tried, failed, and restarted before getting to success.
No one knows this better (or more intimately) than a software company Chief Revenue Officer (CRO). Adam Tesan, CRO at Worldpay for Platforms, is a seasoned executive leader with decades of experience in sales, marketing, and revenue in the software space. It was an Embedded Finance play starting with payments. [It
So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. One of the greatest SaaS companies of all times, but still, it turned out to be mortal. Slack is mortal.
Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Integratingcustomer-facing subscription management tools on your own site.
I felt like when I was a SaaS CEO and had to go profitable, they helped saved my rear. But as time has gone by, and I’ve worked with more SaaS companies, I’ve also seen the downside of annual contracts at many start-ups as well: Annual deal collections can be tough for start-ups. Big customers will want to pay annually.
The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue.
Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customersuccess and support are enablers of PLG growth and aren’t just a cost center. The developers they hire into CS are engaging as peers with customers and people using the product. They outgrew it and asked what to do next.
Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. The traditional SaaS model doesn’t always scale, and not every company has all the bells and whistles to fund marketing, sales, and customersuccess teams.
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