SaaStr

JANUARY 21, 2020

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. Want to see more content like this?

Sales Recruiting 331

Sales Recruiting Sales Hiring Scale Sales 331

SaaStr

MARCH 5, 2021

Flock Safety’s Founder and CEO, Garrett Langley, and its VP of Growth, Alex Latraverse, know a bit about sales. Enough to go from 0 to 100 sales reps in about 18 months — and they’re looking to be well beyond 100 by the end of this month. The three things that led to ramping up sales at Flock Safety were: Achieving product-market fit.

Sales Recruiting 248

Sales Recruiting Sales Hiring Scale Sales 248

SaaStr

JULY 20, 2024

Dedicated Slack Channel For Every Metric From the early days at Secureframe, they have had a dedicated Slack channel for every metric: every net new sale, every expansion, every churn, and every expense. Let’s use net dollar or net revenue retention as an example. By keeping very similar revenue goals in mind.

Sales Recruiting 292

Sales Recruiting Sales Hiring Scale Engineering 292

SaaStr

JANUARY 5, 2024

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

Sales Hiring 305

Sales Hiring Sales Recruiting Scale Outbound Sales Team 305

SaaStr

JUNE 23, 2020

In SaaS, it is recruiting your VPs and management team : SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. Q: What’s the number one challenge for scale-up founders? You’ll need more than 5–6 core engineers to go big.

Part-Time VPE 307

Part-Time VPE CTO Hire Fractional VPE Sales Recruiting 307

SaaStr

MAY 6, 2021

Sandi Lin, CEO and Co-founder of Skilljar, and Kathy Lord, its CRO, know a thing or two about Chief Revenue Officers. You might never have considered a Chief Revenue Officer (CRO) because it’s not been a common role until very recently, and because you might not have the kind of revenue that needs its own manager.

Sales Hiring 293

Sales Hiring Sales Recruiting Interviewing Revenue 293

SaaStr

DECEMBER 10, 2020

I hear again and again from SaaS founders growing to $5m, $10m ARR or even more that they don’t need a certain VP — with the exception of a VP of Sales. That they can get away without no one in the role, or a just a junior person in marketing, in product, in success, in biz dev, etc. I Need a VP of Sales.

Sales Hiring 363

Sales Hiring CTO Hire Sales Recruiting Scale 363

SaaStr

JULY 12, 2022

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. Make the revenue recur, I’m interested. Who is over 20?

Sales Hiring 278

Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 278

SaaStr

SEPTEMBER 23, 2021

Dig deeper on a lot of titles during recruiting. A "VP of Revenue" often knows nothing about inside sales or building a sales team. A "CRO" often doesn't want to do sales anymore. A “VP of Revenue” for a VP of Sales job. But marketers never, ever know how to do sales.

Sales Hiring 321

Sales Hiring Sales Recruiting Growth Hacking Product Marketing 321

SaaStr

JUNE 24, 2022

Your best sales reps can close so much more than your average rep. Move the bottom 10% out and give the best leads to your top performer, and watch sales go up 20%. The best VPs of Sales design comp plans so the team never wants to leave. You should be striving for zero voluntary attrition on your sales team.

Sales Recruiting 275

Sales Recruiting Sales Hiring Scale Customer Success 275

SaaStr

MARCH 19, 2021

No lead commit, or revenue commit. A head of sales that doesn’t recruit at least one strong rep in the first 90 days. A head of customer success that doesn’t own churn, or net revenue retention in the first 90 days. I can go on. But the top VPs of Sales know you have to get it going soon.

Sales Recruiting 348

Sales Recruiting Sales Hiring SMB Engineering 348

SaaStr

NOVEMBER 21, 2020

We’ve written a lot on SaaStr on how to increase the odds your first management team is a success. How to hire a great VP of Sales (tons on that here ). What a great VP of sales really does. How to manage customer success. About recruiting and helping you scale. All good stuff.

Sales Hiring 357

Sales Hiring Scale Sales Recruiting Engineering 357

SaaStr

JULY 29, 2021

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. Do at least 20–30 customer interviews before you start writing too much code. Otherwise, you often are building for an imaginary customer. Somehow, find enough cash to make it 24 months to first real revenue. More here.

Sales Hiring 306

Sales Hiring Sales Recruiting Interviewing Engineering 306

SaaStr

DECEMBER 15, 2020

I meet with great VPs of Sales and Product in particular who are Ready. I’d like to recruit you to be a VP at one of my companies, but I get it. And another 6-12 to get any material revenues. Because you won’t have enough revenue just 12 months in … if you have any. It’s time. I get it.

Sales Recruiting 363

Sales Recruiting SaaS Interviewing Consulting 363

SaaStr

MARCH 7, 2021

I thought it would be worth drilling down deeper into each of them, and sharing the learnings and mistakes: 1/ Spending less time fixing things, more time recruiting senior folks to own them. No one spends enough time recruiting as it is, after $1m ARR or so. Yes, you can manage the sales team yourself. You can do this.

Part-Time VPE 286

Part-Time VPE Sales Recruiting Sales Hiring Scale 286

SaaStr

MARCH 1, 2024

In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales.

Scale 269

Scale Part-Time VPE CTO Hire Fractional VPE 269

SaaStr

JANUARY 24, 2024

Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Suddenly, people’s calendars went from six calls to two calls a day, but because they added more time to focus on qualified accounts, activity and conversion increased.

Scale 268

Scale Sales Hiring Scaling Revenue 268

Tom Tunguz

JUNE 18, 2019

The template is broken into six sections: People, Bookings & Revenue, Cash, Sales, Marketing, Customer Success. This section covers employee satisfaction, headcount, and recruiting metrics. Bookings and Revenue illuminates the company’s performance in closing new business (bookings) and recurring revenue.

Metrics 250

Metrics Sales Recruiting Startup Headcount 250

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. ” There were no IPOs from December 2021 until Klaviyo a couple of months ago, but even Klaviyo still barely IPO’d at 800 million in revenue. It’s part of the job now.

Sales Recruiting 306

Sales Recruiting Trends Sales Hiring Software Review 306

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. They often melt. I say, you just gotta know the product. Not just with buzzwords.

Scale 285

Scale Sales Hiring Sales Recruiting Sales 285

SaaStr

NOVEMBER 25, 2019

Women in Revenue Sessions. We’re super excited to have partnered with Women in Revenue to bring a mini event-within-an-event for women leaders in SaaS and Cloud. Recruiting Fair. Outside of SaaStr Square park, we’re adding the first-ever SaaStr Recruiting Fair. So you can go to both, and back-and-forth.

New CTO 329

New CTO Sales Recruiting CTO Coach Scale 329

SaaStr

JULY 10, 2022

She brings in even better reps, and the revenue per rep goes up. A great VP of Customer Success in just a quarter or so decreases churn and increases account revenue growth. Sales growth slowly declines as she struggles to bring in enough reps. More here: Should You Fire an OK-but-Not-Great VP of Sales?

Sales Recruiting 253

Sales Recruiting Sales Hiring Scale Churn 253

SaaStr

MARCH 12, 2019

He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. Awesome revenue growth on the X axis, awesome revenue retention on the Y. Hundred percent revenue retention, 200% revenue growth. Thirty, 50% revenue growth. How fast you’re growing revenue.

Scale 265

Scale Sales Hiring Revenue VP of Engineering 265

ChurnZero

NOVEMBER 26, 2024

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customer success hiring for SaaS and tech companies nationwide. For example, “Enterprise Customer Success Manager”.

Technical Review 52

Technical Review Sales Recruiting Customer Success Sales Hiring 52

SaaStr

JANUARY 29, 2023

SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow  2. SaaStr 629: CRO Confidential: Sales Recruitment in 2023 For Candidates and Hiring Managers With Flexport’s Ben Braverman   3. Really, Really, Low.

Sales Recruiting 244

Sales Recruiting Sales Hiring Scale AWS 244

SaaStr

JUNE 2, 2023

Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. Whether in customer acquisition, the revenue growth spectrum, or elsewhere, know that you’ll need to find the bottleneck and apply enough pressure and attention to alleviate it and move it elsewhere.

Sales Recruiting 258

Sales Recruiting Sales Hiring Scale Branding 258

SaaStr

OCTOBER 12, 2020

You can also totally change your sales team. And driving down churn increases revenue just as clearly and surely as closing net new deals. In a way, this is the same point as #1, almost — except you can recruit even more of the team here. The sales team can call back every single prospect, not just the good ones.

Sales Recruiting 350

Sales Recruiting Sales Hiring Churn Onboarding 350

Sales Hacker

NOVEMBER 8, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Personalized Event Recommendations : Demonstrate a deeper understanding of customer needs by recommending relevant events that align with their growth goals.

Scale 111

Scale Sales Recruiting Sales Hiring AI Search 111

SaaStr

FEBRUARY 1, 2021

If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. What I do know, is if you leave this position vacant for even a month — you’re putting Second Order Revenue at risk.

Sales Hiring 278

Sales Hiring Part-Time VPE Scale Sales Recruiting 278

SaaStr

MAY 14, 2023

Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Daniel, you grew to 3 million in ARR before you hired a VP of Sales. You had all the reps and SDRs reporting to you, managed it all yourself.

Sales Hiring 269

Sales Hiring Sales Recruiting Scale Payment Methods 269

SaaStr

JULY 14, 2022

Founders were able to recruit on-site. Revenue leaders were able to network once again. So we took our learnings from our first successful outdoor event and brought back SaaStr Europa in 2022. total attendees, e.g., a CEO + a VP of Sales and a VP of Customer Success, or two Co-Founders, or CEO + CTO, etc.

Scale 300

Scale Sales Recruiting CTO Hire New CTO 300

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: You’ve got a billion in revenue per year at Box, and yes, some of it goes to hosting and storage.

Sales Hiring 295

Sales Hiring Sales Recruiting Marketing Scale 295

Intercom, Inc.

MAY 13, 2021

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.

Scale 177

Scale Customer Success Sales Hiring Strategy 177

SaaStr

JULY 22, 2019

The Playbook To… Hear from different revenue leaders on the playbooks to revenue growth, scaling, building better teams and more. The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh. The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross.

Scale 209

Scale Sales Recruiting Scaling Sales Hiring 209

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Jonathan Moss (EVP at Experity) showcased an Account Plan GPT that streamlines sales and marketing account research for outbound efforts. Link to GPT. Link to GPT.

Sales Recruiting 107

Sales Recruiting Software Review Scale AI 107

SaaStr

JULY 12, 2024

Back then, remote first was a recruiting advantage. Those were the innocent days with no customers, revenue, or responsibilities. The way the co-founders looked at the stages in the early days of no funding and a community-focus were: Step 1 – No sales or customers, only building freely available open-source software.

Scale 284

Scale Scaling Sales Hiring Sales Recruiting 284

SaaStr

JULY 13, 2023

Q: Where Should SDRs Report — Marketing or Sales? Continuing the conversation on effective team members, it’s important to hire the right people to manage SDRs. A VP of Sales might seem the logical place to have your first SDR team report. But if they’ve never managed a higher turnover SDR team, they often melt.

CTO Hire 242

CTO Hire Sales Recruiting Sales Hiring Scale 242