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The New Era of CustomerSuccess: Deep Insights from Slack, Mulesoft and OpenAI Leaders What happens when you get customersuccess leaders from three of tech’s most iconic companies in one room? Why Traditional CustomerSuccess Is Dead The old playbook of treating CS as your renewals team is officially obsolete.
During a recent SaaStr Workshop Wednesday , Mangomint’s VP of Sales Marchelle Mooney shared 10 ways sales is different in vertical SaaS. Marchelle’s personal journey took her from early adopter of Mangomint, to 6 years later, VP of Sales over a 25+ person SMB sales team. Find the one that has felt the pain.”
Here’s an uncomfortable truth about SaaS companies: the majority of first-time VPs of Sales don’t make it past 12 months. The 30-Day Evaluation Framework Test #1: Did They Bring in 1-2 Great Sales Reps in the First Month? The 30-Day Evaluation Framework Test #1: Did They Bring in 1-2 Great Sales Reps in the First Month?
A little ways back Databricks VP of Sales Heather Akuiyibo joined SaaStr to share unexpected things that work well at Databricks GTM organization as well as some things that havent worked as well. Deep Dive: Unexpected Learnings Time Management as Competitive Advantage Most sales organizations guess how reps should spend their time.
Workato’s SVP of Embedded Sales and Director of Solutions Marketing joined us at SaaStr Annual to talk about how to nurture customers — a great topic in general, but especially for embedded sales and APIs that can take a while to scale. CustomerSuccess. The Second Most Important SaaS Hire?
So G2 put out a survey and report on customersuccess recently that was an eye-opener: 67% of CS execs report having a sales quota 53% of CS execs now view their job as primarily a sales role Now some of this may be semantics. CS now is primarily an upsell and sales function in many cases.
You can talk about the roadmap or sales strategy until you’re blue in the face, but if you don’t have the team to do it at scale, there’s no point in talking a ‘big game.’ ” The best sales leaders are the ones that are even better recruiters than the CEO. It’s recruiting five or six.”
If a sales rep closed a deal, A customersuccess manager should take it over. An open question around smaller customers is how do you staff up CustomerSuccess for them — if at all. And as startups scale, many try to automate away support and success for the smaller accounts.
I remember about 24 months back I asked one of the very best VPs of Sales I know to help me find a VP of CustomerSuccess. This VP of Sales has built legendary teams, and his Directors and Managers have gone on to run many of the top SaaS companies out there. The best VPs of Sales are closers. Or want to, really.
A decade ago, Gainsight championed the creation of the customersuccess category. People curious and passionate about customersuccess convened at the Pulse conference to debate customersuccess. Ten years hence, customersuccess continues to evolve.
Getting customersuccess right is one of the most powerful levers in SaaS: Upsell + expansion with existing customers costs 62% less than acquiring new customers ($0.63 new customer CAC, per KeyBanc 2021 Private SaaS Company Survey ). upsell + expansion CAC vs $1.67 Video: Intriguing Session Slides: .
2025 is year that AI takes over all of support and customersuccess that isnt sales. A lot of support is questions and problems from existing customers. But, where support is really sales, humans will handle it still. The same is happening, just more slowly across customersuccess. It still is today.
Nick Mehta, CEO of CustomerSuccess leader Gainsight, recently did a short post above on his Top 7 takeaways talking with customersuccess leader for the first time in-person in a long time. I love having NRR be the #1 metric for CustomerSuccess. I love having NRR be the #1 metric for CustomerSuccess.
Have we lost interest in investing in the human side of sales? Not in hiring sales execs themselves, but in giving them more tools to be more efficient. AI has hardly rendered the sales professional obsolete. Salesforce itself is hiring 2,000 sales execs this year to sell its AI platform, AgentForce. Not yet, at least.
A gap opens up when: – Sales abandons the customer the moment deal is closed – Support too reactive & slow to solve real issues – Deployment harder than should be. What I mean is, with most SaaS companies, there’s just a huge customer workflow break. So CustomerSuccess becomes the default Gap Filler.
CustomerSuccess has gotten worse over the past few years. The best CustomerSuccess teams are still amazing. A head of customersuccess at a unicorn this week asked us for a meeting after turning over team — and literally knew nothing about us. We’ve been a customer for 6 years.
So ChurnZero put out a great new report surveying 1,037 customersuccess professionals. It can be a bit tricky to implement if you don’t have high alignmment between your VP of Sales and your VP of CS, but you should still try to do this. Having Sales own them usually creates the most pain. Grab it here.
I’ve talked with three CEOs at leading vendors in sales and post-sales at $200m+ in ARR the past few weeks and they’ve all reinforced these are some of the biggest changes in a generation. What we’ve seen in the first 15 years of SaaS: Specialization in sales. Segment reps, and have closers close. Everyone now.
How can you bridge the gap between sales and tech to drive customersuccess? The 3 Building Blocks The three building blocks that bridge the gap between sales and Field CTOs are: Product knowledge Balance Trust Building Block #1: Product Knowledge Field CTOs must work closely with sales from a customer perspective.
So I think 2023 may mark The End of CustomerSuccess as We Knew It. The Massive Push to Efficiency As almost every public SaaS company got cash-flow positive and radically more efficient, and most startups had to stretch their dollars much further — customersuccess took a lot of the brunt. What happened? Just This Week.
Even with late stage VC capital much harder to get now, and the IPO markets still frozen, I see many folks on my LinkedIn feed saying Sales and CustomerSuccess are underpaid. Well, for most of time, about 10% of the “profit” on a deal has done to sales, and about 5% of renewals have gone to customersuccess.
How do you leverage your customersuccess team to drive revenue growth? Hook’s Head of Customer, Natasha Evans, took the stage at SaaStr Europa to discuss the three things leaders should focus on to fuel revenue growth. Historically, customersuccess teams have been pretty data-poor.
So we’ve been writing about the power of a strong, funded, dedicated customersuccess organization since the beginning of SaaStr way back in 2012. I now dread calls and Zooms with CustomerSuccess — and I’m not alone. Having CS report to sales. This turns it into a sales function — not a success function.
Dear SaaStr: How often will a sales engineer also wear a customersuccess hat in an early stage of an SaaS startup? The “traditional” role of a sales engineer is to support the sales team through the close of a deal. Stick around until the customer is fully deployed, at least. Pretty darn common.
Dear SaaStr: Does It Make Sense to Have Post-Sales Functions Report into Sales? In theory, why not let sales “keep” the customer longer? They already know the customer, after all. Even if having a CRO own post-sales and CS is becoming much more common these days. Because most great VPs of Sales are closers.
Is it the end of an era for customersuccess in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in CustomerSuccess and Sales. CustomerSuccess Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customersuccess was to cuts until 2023.
Let’s review everything your customersuccess team has to do in the absence of any customersuccess tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
In 2024, for customersuccess in SaaS, what’s “good” NRR? Who should CustomerSuccess report into? Questions like this and many others are the most common questions asked of SaaStr Fan Fave and expert on CustomerSuccess, Gainsight CEO Nick Mehta, and SaaStr CEO and Founder, Jason Lemkin.
So, on the one hand, you have all the giant check private sales in PE that make the news, but also all the way down, you find PE buying 10 million-dollar companies. ” Is CustomerSuccess Dead, Now That it Reports to Sales? So this ecosystem is really broad.
For restaurants, it’s the back end, front end, point of sale, payroll, ERP, and workforce management. Mangomint has one onboarding manager for every two sales reps, but with no contracts and a 30-day free trial, onboarding starts during the trial. Most sales reps hate it. Daniel talks to at least 5-10 customers every week.
So in the earlier days especially, you’ll be tempted to lean on the sales team to do more than just … sell. Especially because the first 1-2 successful reps you hire will often be a bit of a product expert, and be great at really understanding customer problems. It has some positives, the more you ask sales to do.
Up this week is Jonah Mandel, VP of Sales and CustomerSuccess at Capchase. The post Uncharted: Capchase’s VP of Sales and CustomerSuccess on What Top Performing SaaS Companies Are Doing Now appeared first on SaaStr. Give the episode a listen here.
The landscape of customersuccess has been evolving rapidly. So much so that we seem to be releasing new content on customersuccess just about every week. Today we’re focusing on actionable insights you can use to drive down churn with customersuccess in today’s new era of SaaS efficiency.
How Codeium /Windsurf Built A Billion-Dollar AI Company and a Winning Sales Machine #2. The Top 10 CustomerSuccess Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta #4. Dear SaaStr: Whats a Fair Amount of Founder Secondary in a Series B VC funding round? Top Pods and Vids: #1.
If you are a SaaStr reader, you’ll know how passionate I am about CustomerSuccess, since Day 1. What it all means is that if you do it right, you’ll make 6x or more the revenue from your customers after the sale itself. For not just your customersuccess team, but yourself as well.
So a little while back we had a deep dive on just how much of a product expert your VP of Sales needs to be, and your sales team in general. The bottom line is while views weren’t consistent, I can tell you VPs of Sales that don’t know the product close to cold … fail. More on that here. Trust me here.
AI can be disruptive in two major ways: With customers, it can mean better outcomes, which is great and takes work. It can replace humans for those companies that can’t find someone to send emails, update the website, or do sales. We’re leaving behind how we did customersuccess, which was already changing.
Just had a check-in call with a $50k a year vendor we use for SaaStr They sent a new sales rep to call who didn't know the account They just walked through a deck with data they didn't collect or know That we'd already read What a waste of everyone's time The Death of the… — Jason ✨????SaaStr
You should find, hire, and manage the VPs of Sales, Marketing, CustomerSuccess, Product and Engineering and even Finance yourself. I think $1.5m ARR is too early for an experienced COO in 95 cases out of 100 — unless it’s a total rocketship and you plan to be at $10m+ ARR within 12 months.
When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customersuccess, and post-sales team. The SMB sales team was incentivized purely on logo acquisition rather than revenue. With only 4% conversion by month two versus a 10% goal.
In Deliberately Underselling as Sales Strategy , I wrote about the importance of sizing contracts below customer needs to ensure customersuccess. Since then, I’ve spoken to many sales leaders & Lee Kirkpatrick who originally surfaced the concept during Office Hours on how to do this well.
If you are sales-driven, youll usually stall out at $1.5m-$2m in ARR or so if you dont start growing the team to the next level, The First 50. Theres just physics here to get to $10m in ARR in a sales-led model, even a partially sales-led model: After $1.5m Youll need another sales rep at least per every $500k in new ARR.
When Marc Benioff started Salesforce, he codified the sales playbook. Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. The biggest challenge to that outlook is an increase in the sales cycle. That elongated sales cycle created pipeline supply shocks.
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