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This is where customersuccess comes in. Drata VP of CustomerSuccess Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customersuccess from 0 to 5,000 customers. They believe CS is a fundamental building block to the success of your organization.
But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.
How do you leverage your customersuccess team to drive revenue growth? Hook’s Head of Customer, Natasha Evans, took the stage at SaaStr Europa to discuss the three things leaders should focus on to fuel revenue growth. Historically, customersuccess teams have been pretty data-poor.
If a sales rep closed a deal, A customersuccess manager should take it over. An open question around smaller customers is how do you staff up CustomerSuccess for them — if at all. Many founders wrestle with the question of if they can really afford customersuccess professionals for their smaller customers.
With outcomes and metrics that align directly, find out why customersuccess should be the foundation of a customer marketing strategy. CustomerSuccess teams actively track KPIs and metrics that directly align with customer marketing outcomes.
We’re hiring for several roles for our tiny but might team at SaaStr, but our top priority is really professionalizing customer and account success by bringing on a great seasoned customersuccess leader. We’re looking for a self-starter that loves making customers happy. interest in Cloud and SaaS.
In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. Why should you have a product analytics strategy? How to build a product analytics strategy? So, how do you get started with product analytics ?
I thought I knew what they all thought (our top 20 customers) anyway. Later I realized it’s what all the great product leaders, and customersuccess leaders, do as Job #1 when they join. They go talk to the customers. In their first 2 weeks, how many customer Zooms and meetings do they do? But I was wrong.
Let’s review everything your customersuccess team has to do in the absence of any customersuccess tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
As the eyes and ears of an organization, CustomerSuccess can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable.
Key points about SaaStr Annual : Focus on SaaS: Primarily focused on all aspects of SaaS business including sales, marketing, product development, and customersuccess. The event is known for its focused content on SaaS growth strategies, metrics, and best practices, making it particularly valuable for B2B SaaS companies.
While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns.
This is a positive trajectory, but it presents a challenge for your customersuccess efforts: How can you scale your support and CS while still delivering a memorable, quality customer experience? Latest Customer Learnings From New Research. Today’s Critical Challenges For CustomerSuccess .
Naomi Rozenfeld, VP of Revenue @ Wix Answers , shares her tips for crafting a successful self-service strategy. ? ? ? ? ? ?. What is a Self-Service Strategy? To further this point, Rozenfeld explains that for every one customer that escalates to talking to a representative, there are nine customers who do not.
In CustomerSuccess terms, an engaged customer is one that is immersed in your product. Ideally, they find value and success daily and help other customers to do the same. Gamification is a proven solution that can strengthen relationships and loyalty between your CustomerSuccess team and customers.
Turn Your Customers Into Your Marketing Engine The second breakthrough was making customersuccess the core growth engine. The KPI Alignment System Have customers email explicit performance expectations Build custom reporting dashboards Weekly cross-team optimization meetings Formal performance reviews 2.
How can you bridge the gap between sales and tech to drive customersuccess? The 3 Building Blocks The three building blocks that bridge the gap between sales and Field CTOs are: Product knowledge Balance Trust Building Block #1: Product Knowledge Field CTOs must work closely with sales from a customer perspective.
You can talk about the roadmap or sales strategy until you’re blue in the face, but if you don’t have the team to do it at scale, there’s no point in talking a ‘big game.’ For years there’s been a QA space where businesses were manually grading thousands of customersuccess agents.
Leah Chaney joins the Predictable Revenue podcast to discuss why customersuccess needs to work with outbound sales and be given a seat at the revenue table. The post How CustomerSuccess Generates Revenue appeared first on Predictable Revenue.
The evolution of every high-functioning, effective customersuccessstrategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? But where do you start?
In this episode, Snow shares the journey to realizing the strength of revenue alignment through sales, marketing, and customersuccess and the principles for implementing this structure to yield tremendous results. Building a unified revenue team will help eliminate conflicts, slow down work, and motivate employees to give their best.
Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022. Naturally, their first customer was DoorDash and the quickly captured 95% of the gig economy market in their early days.
FastSpring’s VP Product, Strategy, and General Manager of IQ, Kurt Smith, explores evidence-based principles to help SaaS companies avoid common pricing mistakes without getting lost in analysis and data. There are a variety of pricing strategies that can help you drive growth in your company, one being the tier pricing model.
Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. Many vendors offer special event pricing or extended trials, creating additional value.
In conjunction with Gain Grow Retain, we sat down with some of the most influential CustomerSuccess Leaders out there. Together, Vanilla etched out the State of CustomerSuccess in 2022. Is your CustomerSuccess team as prepared as they should be? Don’t finalize your strategy until you’ve read it!
In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customersuccess and post-sales teams have been waiting for. Welcome to the future of customersuccess with Unison. Today, it’s about lighting the path to growth.
So the combination pricing strategy of a base platform fee plus a usage-based component plus value is what’s driving the market today. The idea with a three-part tariff is that you’re able to charge for value. You generate 10 million worth of marginal ROI, and you’re able to capture 15, maybe 20, maybe 25 percent of it.
Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. It really galvanized all the teams between product and engineering, customersuccess, sales, and marketing, behind one unified goal.” So it had to happen. And how do I make sure that that memory lasts?”
This transformation marks the rise of partner-led customersuccess a strategic approach that enables organizations to scale efficiently, reduce costs, and specialize in key customer segments. Enabling & Operationalizing Partner-Led CustomerSuccess With a strategy in place, the next challenge is execution.
The SaaS business model, which runs on recurring revenue, needs CustomerSuccess to survive. As such, people are looking for answers on how to nail their CustomerSuccess initiatives. Whether you’re finding yourself asking “what is CustomerSuccess?” How do you build a CustomerSuccessstrategy?
During SaaStr Annual , Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce.
Rachel Harding: A customer reached out, sharing their recent correspondence with a taxing authority that had gone south, with frustrations ensuing on both sides. FS: So you mean our customers are able to leverage an experts global tax strategy without lifting a finger. And even if they know nothing about tax? RH: Correct.
In this session, CEO and Founder Christina Cacioppo, and GM of EMEA Andrew Foley, reveal the strategies that have propelled Vanta’s remarkable scaling success despite the constraints of the capital-restricted environment. Focus on solving customer problems first and cash problems later.
Far too many customersuccess organizations know they need to start implementing digital customersuccess, but just dont know where or how to start. Self-serve digital resources for customers to overcome technical issues. The four pillars of an effective digital customersuccess program.
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
Throughout this series, we have been discussing ways to innovate your feedback loops, and strategies for incorporating your customers into the heart of your product development systems. It is very common for your product operation team to feel overwhelmed with the amount of customer data that is available to them.
Your customer onboarding strategy is the foundation of your future retention and expansion revenue. Every task, meeting, and communication serves the ultimate goal of getting that customer to realize value. You aim to identify whats important to the customer, set expectations, and measure success.
This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customersuccess hiring for SaaS and tech companies nationwide. For example, “Enterprise CustomerSuccess Manager”.
Whats the one thing that wont change in customersuccess this year? So how should you position yourself for 2025s incoming customersuccess trendsand should you be nervous, optimistic, or a cautious blend of both? ” So what 2025 customersuccess trends can we anticipate? The pace of change itself.
But how do you live up to these expectations if your customers are on one side of the globe? If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. ” Drive customersuccess with global support.
Speaker: Evan Leong - CEO & Founder, Product Signals
How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data? Join our webinar as we delve into customer feedback strategies and explore diverse methods for gathering and organizing feedback.
In Deliberately Underselling as Sales Strategy , I wrote about the importance of sizing contracts below customer needs to ensure customersuccess. “A key part of the formula: crafting the right account executive compensation structure to reward this strategy.”
Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. Rev ops go across the entire sales cycle, starting at sales and moving through customersuccess, implementation, and every other step along the customer journey.
Customer teams have more data at their fingertips than ever before. Onboarding and retention strategies are standard practice. What do our CS leaders and teams do with mountains of historical, behavioral, and customer journey data? And the shift to better integrate CS and sales is well underway. Where can you start?
In today’s competitive SaaS landscape, CustomerSuccess has emerged as a vital strategic asset, driving revenue growth and long-term profitability. However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within CustomerSuccess ranks and investments.
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