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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Don’t stop there!

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Convert your ad traffic with personalized landing pages

Intercom, Inc.

For example, someone searching for “live chat for user onboarding” is sent to a different DRLP than someone searching for “live chat for customer support”, because they are likely only interested in the features related to their respective use cases. Step 2: Identify your target audiences. Step 5: Test everything.

Scale 136
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How to Leverage Customer Insights

User Pilot

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. To nurture MQLs that are easier to convert by the sales team.

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15 Ways for Effectively Scaling SaaS

User Pilot

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Here are the 15 most effective ways to scale your SaaS business: Create a solid customer acquisition strategy.

Scale 105
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Proactive Churn Prevention Promotes Customer Retention

Totango

A customer churn analysis is an investigation that uses big data analytics methods to go beyond churn rate and identify underlying factors promoting customer churn. When you know why customers are leaving you, you can develop appropriate preventive measures. Poor Customer Fit.

Churn 94
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Product Manager Career Path: A Guide for Growing in Product Management

User Pilot

TL;DR A product manager leads the product management team and is responsible for overseeing all stages of the product development process. Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. The Product Manager is next on the ladder.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

User Pilot

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. Why is a product launch checklist important?