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AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. This not only speeds up hiring but also lowers the costs associated with lengthy recruitment cycles.
In the best companies, these systems are well integrated, giving management critical insight into performance, with tight forecasts. The CPO integrates the functions which once might have been led by a Chief Operating Officer and Chief Financial Officer, with a stronger focus on performance-related reporting and dataanalysis.
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