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It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. For example: customer testimonials from the sales and customer success teams. Increasing operationalefficiency- Make it easier for customers to switch between channels and save costs.
I recently joined InsightSquared in Q4 2020 after 4 years of consulting independently for small and medium sized businesses; I focused mainly on operationalefficiency and maximizing profit. . Focus on the things that you can control and work to win, understanding as you engage with your team, or anyone really.
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