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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. This not only speeds up hiring but also lowers the costs associated with lengthy recruitment cycles.

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7 Mistakes SaaS Businesses Make and How to Solve Them

Panintelligence

In this blog, we asked Panintelligence CEO Zandra Moore and CTO Ken Miller what they think are some of the most frequent mistakes in SaaS development and offer actionable insights to help you steer clear of them. But the people you hire and lead are absolutely essential to the success of your business. Recruit on your cultural values.

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2020 SaaS C-Suite Evolving to Support Product and Customer Lifecycle Management

OPEXEngine

To combat this and be more agile, SaaS management is morphing and restructuring functional management and multiplying the number of new C-Suite titles like Chief Customer Officer, Chief Revenue Officer, and Chief Product Officer, not to mention Chief Performance Officer and Chief Security Officer.

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Building an AI fortress in the age of GPT-4

Point Nine Land

Here’s how Morten Primdahl, co-founder & former CTO of Zendesk, put it in a recent conversation: “For someone like me who prefers to build business logic, using GPT is no more of a moat than using MySQL is. . :-) What I’d like to do is revisit the question in light of the latest advancements in AI, specifically GPT-4.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

Yosem Reichert-Sweet, CTO, Unbounce. But using machine learning allowed the team to dig deeper: With data analysis and machine learning, we can take an unbiased look at what goes into a great landing page, and find opportunities for every landing page to improve. We started prototyping immediately.

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How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. So, I’m Chief Technology Officer, and years ago I was volunteered by my co-founder to work on culture.