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Unlearning the Growth vs. Costs Myth

OPEXEngine

With the right methodology, cost productivity discipline not only helps fuel steady growth and big initiatives but also are rewarded by shareholders, leading to substantially higher TSR, in both good times and downturns, according to our long-term research. Top-quartile companies can achieve both. Automation and digitization.

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UX Analytics: It’s Not Just About Data Collection and Methods

User Pilot

To avoid this, try rating scales to capture more nuanced data that can’t be collected through multiple-choice answers. Instead, in your A/B tests , focus on one variable at a time for clear, actionable, and directly traceable insights. Great for understanding user journeys on a more granular level.

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