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In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. That means giving everyone access to the customer success platform and ensuring they log all relevant customer data.
Every interaction and action your customer undertakes with your team or your product generates data. This data should be stored in a customer success platform, where it can be comprehensively tracked and analyzed. ProductROI: What do your business success metrics tell you about the ROI a customer is enjoying?
By sharing customer data across functions and teams, you can ensure that every engagement is informed and personalized. This means every customer-facing team member should have access to customer data and that cross-function communication should be encouraged. Adoption metrics that reveal how a customer uses the product.
Adoption Metrics: Measuring the customer’s use of the product. Outcome Metrics: Measuring the customer’s productROI. For example, the customer success team for an email marketing software product could analyze the volume of emails sent. Remember, all customer success metrics should lead to action.
In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. That means giving everyone access to the customer success platform and ensuring they log all relevant customer data.
By sharing customer data across functions and teams, you can ensure that every engagement is informed and personalized. This means every customer-facing team member should have access to customer data and that cross-function communication should be encouraged. Adoption metrics that reveal how a customer uses the product.
Conduct strategic Business Reviews(EBR and QBRs) to understand the customer lifecycle milestones, and also to communicate the value of the product and showcase productROI. Interact with existing customers to identify pain points, prioritize business opportunities, and productize solutions to ensure customer success.
Provide customer data to marketing for the development of business case studies. Design, develop, and deliver operational reports and analyses, i.e., the status of findings, report of unworked opportunities, and projected cost savings/increased revenue that demonstrate productROI.
– Identify the attributes that would help you to slice and dice the data to see strengths and weaknesses. Cut through the noise to calculate the ROI. For example- A customer faced an “error” message while using the product. ROI helps to prove customer value. Create an Excel spreadsheet.
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