Definition Related Topics 
Tom Tunguz
JANUARY 26, 2021
There’s a trend in pitch decks and startup pitches I’ve been watching - the commingling of metrics definitions, especially ARR. Over time, the definition of ARR has slackened. Everyone reports ARR today, even in transactional businesses and market place businesses, and for good reason.
The Daily Egg
MAY 15, 2020
While the dictionary definitions might be similar, I don’t think this is a fair swap. The terms “brand” and “business” are often used interchangeably. Anyone can create a business. But building a brand goes far and beyond filing your LLC paperwork and opening a business checking account. A brand is more than just a company […].
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Tom Tunguz
APRIL 18, 2022
The company moved to customer_revenue last quarter when we hired a new VP of Finance and they updated the definition. If the definition changes, so do the charts. What data are you using?! Revenue_new? Oh, Revenue_new is the old column. Airbnb faced this problem, too. So Airbnb built an internal product Minerva to solve these problems.
Tom Tunguz
FEBRUARY 18, 2022
For stage definitions, see [1]. For stage definitions, see [2]. Definitions. [1] This team is off to a good start with 0.7x of the quarter’s number in Stage 5+ at the beginning of a quarter. Each business’s PQR funnel will differ depending on their sales cycle, ACVs, and overall motion. Demo/meeting: sales meeting.
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SaaStr
SEPTEMBER 4, 2021
You definitely don’t want to own less. Definitely, start asking when you have 12 months of runway left. When you want to increase their ownership, and/or do “Super Pro-Rata” (invest more than your % ownership share) in the next round. Green Light. You are happy. You want to own more. Yellow Light. You are worried.
SaaStr
AUGUST 29, 2022
But Adobe definitely counts in “Mixed”, and Paypal definitely counts as SMB. And less than 12% from pure-play SMB. Now one really important note: I excluded Adobe and Paypal from the list, because they are just so old. But I wanted to just take a look at the slightly newer generation.
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