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The main principle behind product-led growth: have a product users can’t live without. The traditional approach to SaaS growth involves building a product, then hiring a sales team to sell the product. The main principles behind product-led growth. Uber, Dropbox, and PayPal are some examples of this.
And we ended the day with an incredible combo of the hottest app at that time (and one of the hottest ever), Slack, who likely was around $30m ARR or so … and hadn’t yet added a sales team! We started development in early 2004. Can you get to $100 million without a sales team, do you think?
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