Development Headcount Marketplace as a Service 
SaaStr
DECEMBER 16, 2022
How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.
Intercom, Inc.
APRIL 4, 2019
The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup. ’ “The first thing we did was to try to understand where buying behaviors changed, and develop customer segments that were predominantly based on size. Are you a marketplace or are an e-commerce retailer?
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Sales Enablement, SaaS and Growth
MARCH 23, 2020
I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.
BetterCloud
MARCH 17, 2025
SaaS budgeting is the process of planning, allocating, and managing financial resources for acquiring and using Software as a Service (SaaS) solutions within an organization. Maybe youre spending the right amount of money, but you need more seats, or you might be paying for a service that nobody uses. What is SaaS budgeting?
Intercom, Inc.
JULY 11, 2019
As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Could you give me a bit of background on why HubSpot built Service Hub in the first place and the philosophy behind it?
Chart Mogul
MAY 7, 2020
If your new hire represents added headcount to your sales team, you may need to reconfigure your sales territories or lead assignment protocols. Explain their existing sales process and what they learned in the course of developing it. Assigning them a new vertical and sharing buyer personas so that they can do their own lead research.
ChurnZero
NOVEMBER 18, 2022
My job is to continually inform and share knowledge that’s going out in the marketplace. This is something that I’m doing with fractional headcount allocation. The pilot programs aren’t meant to be these big bells and whistles, not even after you launch an official full-time headcount on something.
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