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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

and then developing their interest in your company’s solution. Outbound , often referred to as ABM or account-based marketing , is what many consider the traditional approach to developing leads. Inbound strategies typically involve content creation and search engine optimization (SEO), which can be done by one person or a small team.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Price: From $49 per month with a free trial. It combines B2B data, data outsourcing, and robotic process automation, to increase qualified leads exponentially. Price: From $50 per month with a free basic account option for testing. Pipeline flow automation eliminates manual work. Automated drip campaigns.

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Automate repetitive tasks in ChartMogul

Chart Mogul

Automations can also cut down on the need for developers to build using the ChartMogul API, e.g. you can now automatically merge customers with a simple automation, something that previously would have required engineering time. Industry or sub industry when each has different use cases or pricing models.