The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies
Sales Hacker
JUNE 11, 2020
and then developing their interest in your company’s solution. Outbound , often referred to as ABM or account-based marketing , is what many consider the traditional approach to developing leads. Inbound strategies typically involve content creation and search engine optimization (SEO), which can be done by one person or a small team.
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