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The recurring revenue user model of SaaS demands deep and broad attention at every step, as it empowers you to provide continued feedback on what you are selling them. DevOps has largely completed the evolution of systems monitoring from the datacenter/IT worldview to what is commonly referred to as observability.
Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .
But while software’s success in the marketplace has lifted the valuations of software companies, our analysis suggests that some firms may still be undervalued. In more mature software companies, we see oversized returns for companies that are moving to software-as-a-service subscription models (see Figure 1). Sticky after all.
And prior to that, I was an entrepreneur, and always wanted to go back to entrepreneurship but had a good thing going where I built a new revenue stream in this company, WTG, around corporate training, and that’s how I really fell into that industry and market. And I just started a consulting business, it was a service business.
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