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David’s first foray into SaaS was in 1999 when he joined a startup that would become PayPal, starting as the product leader and later as the COO. In 2008, he founded Yammer, an enterprise software company that David grew to 500 employees and $60 million in sales. Head of Product. Head of Sales. Head of Marketing.
One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and productmanagement? When should companies offer services?
It really took a few pivots, and even name changes to get just the go to market efforts and productmarket fit right. And I just started a consulting business, it was a service business. on just how to bucket the messaging from our productmarketing perspective. Before seeing good success in the company.
Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in productmarketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition.
* What does David believe is the crucial step missing in B2B when it comes to finding productmarket fit? How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps? How does one know when is the right time to hire your first sales reps?
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