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The second is adoption of DevOps practices, and the third is a focus on a digital customer experience. When we were SMB focused in the early years, our sales cycles were quick. I took on Oracle’s first software as a service product 13 years ago and took that to market very early for Oracle Corporation. We were driving it.”
About the episode: Steve Newman is the Founder & CEO @ Scalyr, the startup that helps your DevOps team solve more problems in less time with log monitoring and analysis in seconds. Previously, Dave was SVP/GM of Service Cloud at Salesforce and CEO at unstructured big data provider MarkLogic. Episode No. Episode No. Episode No.
The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. Think: financial services, healthcare, and other highly-regulated industries. Are you targeting enterprise or mid-market/SMB? For some organizations, that’s a critical need. You’ll compete with yourself.
When should companies offer services? Speaking of, we go beyond the typical discussion of product-market fit into the concept of product-market-sales fit, and what that means for product design, to services, to pricing and packaging, to product management, and more. So you don’t want to have too many services.
Although it is a company providing telecommunication services it takes real charges and has managed to keep its margins high as a software company of about 52% at $2B in ARR. For the cloud-scale applications, Datadog monitors the servers, tools, databases, and services, with a data analytics platform that is SaaS-based. Best Practices.
While most everyone I knew scratched their head at the enterprise-focused Workday acquiring a more SMB-focused Adaptive, Workday has done a good job simultaneously leaving Adaptive alone enough to not disturb its core business while working to get the technology more enterprise-ready for its customers. The ongoing rise of DevOps.
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