article thumbnail

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

And I just started a consulting business, it was a service business. And that kind of gave us a little bit of a head start to then bring together a couple of angels and like early stage investors to hire our first couple engineers and really pivot from being a service company to starting the path to becoming a software company.

article thumbnail

SaaStr Podcasts for the Week with PagerDuty and Gusto — April 17, 2020

SaaStr

So more than ever, companies need our services. It comes from the DevOps methodology that we were really built on. So we are looking to cast a much wider net right now and get that message out there. So we definitely have brand awareness goals as well as marketing qualified lead goals with this shift that we’re making.

Scale 207