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Eventually. Everyone Has a Sales Team

SaaStr

But to Go Big, almost everyone in SaaS at least eventually adds a sales team. But to scale it quickly added a very effective sales team : Yes, Atlassian for a long time had almost no “directsales team, well after the IPO. Yes, Twilio started off as self-service.

Scale 342
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Yes, You Do Have To Pay Sales Commissions When a Partner Mostly Closes The Deal

SaaStr

Later, you may develop a team that manages your channel. Once you do, if the revenue from a channel is large enough, you can often pay lower commissions that you do for your direct sales team. E.g., perhaps a channel manager can own a $2m quota, vs. $500k for an AE. But even there, it’s two commissions.

Sales 247
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HubSpot’s ex-VP of Channel Sales: How to Build The World’s Best Channel Sales Program

SaaStr

Everything is harder with a channel sales program. Training a direct sales team on a new product launch is like teaching someone the macarena. None of them include change, evolution, or adaptation. . Yet, a successful partner program will be constantly adapting as your company and your partners grow. . Straightforward. .

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SaaStr Podcast 459 (and Video): The Role of Partners to Scaling to $15 Billion With ServiceNow

SaaStr

Also, they had a direct sales team mainly selling to enterprises in a top-down sales motion. “[The The sales team] saw the partners as competition because many of the partners had big practices with the incumbents…and we would have to compete with them deal-by-deal and win based on our technology.”.

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The Four Factors to Consider When Developing Your Startup's Pricing Strategy

Tom Tunguz

If a startup decides to sell their product through a channel partner in addition to their direct sales team, they add another layer of complexity.

Pricing 115
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Ten Pearls Of Enterprise Software Startup Wisdom From My Friend Mark Tice

Kellblog

Having a bunch of customers paying $10K/year (or less) might make you feel good, but you’ll get crushed if you have a direct sales team acquiring them. (DK: Customers should become profitable during year two of their subscription. DK: Yes, you need to match price point to distribution channel.

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Growing enterprise revenue boosts Zoom’s first-quarter growth

IT World

Reporting results for the first quarter of its 2024 fiscal year , Zoom said revenue from enterprise customers—those engaged with its direct sales team or partners—represented the biggest growth area, up 13% year on year and accounting for 57% of the total revenue.