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Dear SaaStr: What Are Some Successful SaaS Leaders Without SalesTeams? Many that are self-serve and SMB-focused can start off without a salesteam … for a while. But almost none stay without a salesteam … forever. Yes, Atlassian since well past its IPO had almost no directsalesteam.
But to Go Big, almost everyone in SaaS at least eventually adds a salesteam. But to scale it quickly added a very effective salesteam : Yes, Atlassian for a long time had almost no “direct” salesteam, well after the IPO. With, and through, a salesteam. That can be done without sales.
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