Driving Success for Small to Middle-Market SaaS Companies
OPEXEngine
FEBRUARY 22, 2022
Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships.
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