Driving Success for Small to Middle-Market SaaS Companies
OPEXEngine
FEBRUARY 22, 2022
Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle.
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