article thumbnail

HubSpot’s ex-VP of Channel Sales: How to Build The World’s Best Channel Sales Program

SaaStr

Everything is harder with a channel sales program. Training a direct sales team on a new product launch is like teaching someone the macarena. Mark Roberge, author of The Sales Acceleration Formula and HubSpot’s former CRO, outlines four key jobs of a sales leader: . Straightforward. .

article thumbnail

Hiring Sales Reps: 3 Tips for Better, Faster & More Profitable Sales Hires

Sales Hacker

Your sales team should know how to differentiate your brand and earn customer loyalty. Recruiting Ideas for a High-Performance Sales Team. Here are some do’s and don’ts for direct sales teams that you can use to optimize your recruiting process and ensure candidate quality. Do consider cultural fit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

OpenView Labs

For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Part of the appeal of this approach is that it’s a very effective way to scale revenue without having to go through the expense and effort of scaling your direct sales team. Garbage out.”

article thumbnail

Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

This reality influences their go-to-market (GTM) strategy, which relies on a lower overall sales and marketing budget and a higher mix of marketing to sales spending. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

article thumbnail

Jun 11 – Customer Success Jobs

SmartKarrot

Apply here: [link] Role: Customer Success Manager Location: Austin, Texas, US Organization: Miro As a Customer Success Manager, You will be responsible for onboarding Enterprise clients and setting them up for success to deepening relationships with the existing customers and increasing the value they get from Miro services.

article thumbnail

Land & Expand: Why Your Customers Should Be Your Next Growth Engine!

SmartKarrot

This could include onboarding them into their system so they know how to use it efficiently or even sending them a monthly email newsletter with tips on how they can get more out of their product or service. Strong customer success programs help you retain more customers.