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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

This reality influences their go-to-market (GTM) strategy, which relies on a lower overall sales and marketing budget and a higher mix of marketing to sales spending. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

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Land & Expand: Why Your Customers Should Be Your Next Growth Engine!

SmartKarrot

With a land and expand strategy, you can also build long-term relationships with customers by offering them personalized service tailored to their needs. You can show them that you are the right person for the job and build trust in your brand by doing excellent work on a small project. It is also known as the “seed and grow” strategy.