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Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same softwaresolutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. The product should include product tours, interactive walkthroughs, and in-application (In-App) tutorials.
Let us say you have a SaaS (Software As A Service) product that allows companies to send email newsletters easily. You could start by selling this tool to one company, but then you can expand your reach by offering additional products from within your software suite. Role of Customer Success in scaling . They will not! They will not!
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