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Everything is harder with a channel sales program. Training a directsalesteam on a new product launch is like teaching someone the macarena. Mark Roberge, author of The Sales Acceleration Formula and HubSpot’s former CRO, outlines four key jobs of a sales leader: . Straightforward. . Build Connection.
For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Part of the appeal of this approach is that it’s a very effective way to scale revenue without having to go through the expense and effort of scaling your directsalesteam. Garbage out.”
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