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But developing solid partnerships takes vision, grit, time and patience. Service Providers: Many customers want to outsource specific work and services, so these partners operate in these spaces and can handle what’s needed. Also, they had a directsalesteam mainly selling to enterprises in a top-down sales motion. “[The
OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software.
This reality influences their go-to-market (GTM) strategy, which relies on a lower overall sales and marketing budget and a higher mix of marketing to sales spending. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.
The land-and-expand strategy starts when you land a small deal with an organization and use the contract to form a solid relationship with the organization by providing superior service. This can help you stand out from competitors and grow your business faster than if you had immediately gone after large contracts. They will not!
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