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What Is Enterprise OEM Software Licensing?

Sales Hacker

The new joint solution is improved by having the OEM technology embedded into its application, providing increased value to the end customer. The licensor enjoys a new revenue stream. The key defining factor is that the OEM software is embedded into an existing application or platform, and it sells as part of that application.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. In the SMM SaaS company, the GTM organization will consist of a mix of inside and direct sales teams, with the latter operating as individual contributors without pre-sales support.

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Land & Expand: Why Your Customers Should Be Your Next Growth Engine!

SmartKarrot

The land-and-expand strategy starts when you land a small deal with an organization and use the contract to form a solid relationship with the organization by providing superior service. Then, you continue to sell to the business across different projects and expand your services and profit margins over time. They will not!