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Aneesa Sayall (VP of Strategic Operations Customer & Partner Org at ServiceNow) interviews Lara Caimi, the ServiceNow Chief Customer & Partner Officer, about the journey to $15 billion and how building partnerships help propel the business. So, what types of partners does ServiceNow have? You scale the hell out of it.
Resell arrangements are usually made with channel partners, consultants, and solution providers. These companies resell the solution and bundle services around the solution to add value to the customer. They make their money on the margin from the software’s resell and their services to the end-customer. Customization.
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