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Pricing that doesn’t match the sales channel. Subscriptions under $50K should only be sold direct if it’s a pilot leading to a much larger deployment. Customers should become profitable during year two of their subscription.
This reality influences their go-to-market (GTM) strategy, which relies on a lower overall sales and marketing budget and a higher mix of marketing to sales spending. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.
so the periodic payments can be invoiced. In building an OEM channel, there can be internal competition between your directsales force and your OEM sales force because end-customers can also be potential OEM customers. The licensee needs to track usage, customers, end-customer deal sizes, etc.
You are responsible to develop and own important relationships with each customer to ensure continued expansion opportunities as well as yearly subscription renewals. Work closely with their directsalesteams on development, tracking, and reporting goals, objectives, forecasts, key metrics and definitions of success for each partner account.
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