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These companies resell the solution and bundle services around the solution to add value to the customer. They make their money on the margin from the software’s resell and their services to the end-customer. The licenses sales on a per-seat basis with unlimited usage, but the licensor pricing model is based on usage.
This is because using a customer-centric definition highlights the key operational differences that drive strategic decision-making at these businesses as well as influencing the relevant performance indicators for them. Inside Sales. The onset of the pandemic made all selling remote so this is no longer an accurate distinction.
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