article thumbnail

What Is Enterprise OEM Software Licensing?

Sales Hacker

The new joint solution is improved by having the OEM technology embedded into its application, providing increased value to the end customer. The licensor enjoys a new revenue stream. The key defining factor is that the OEM software is embedded into an existing application or platform, and it sells as part of that application.

article thumbnail

Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. In the SMM SaaS company, the GTM organization will consist of a mix of inside and direct sales teams, with the latter operating as individual contributors without pre-sales support.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Enter the platform company. Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. Zach : So in our back end, we’ve integrated with about 10,000 financial institutions in the U.S.

Payments 189
article thumbnail

Land & Expand: Why Your Customers Should Be Your Next Growth Engine!

SmartKarrot

Still, one unified unit of three departments working together: Sales, Marketing, and Customer Success departments, mainly because the land-and-expand strategy is the concept of your current customers being your best sources of revenue. The land and expand strategy is an excellent way for companies to grow their business.