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In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.
The market requirements for land & expansion to work. Here are some key things to consider when deciding if Land and Expand is suitable for your business: 1. Product-market fit (PMF) – It is that moment when you build something that people love. Strong customer success programs can help you increase your revenue.
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