Remove Direct Sales Team Remove Sales Recruiting Remove Scale
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Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

OpenView Labs

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Plaid has always been a wartime company and we’re trying to continue to scale that out. Zach : So, generally it’s a developer that will introduce it to a product manager and the product manager will do the sales within the organization for us. We’ve had lots of difficulties. Of people using it.

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