Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own
OpenView Labs
MARCH 15, 2019
For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Part of the appeal of this approach is that it’s a very effective way to scale revenue without having to go through the expense and effort of scaling your direct sales team.
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