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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Let’s start with product-led growth (PLG).

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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. He said, “I feel so bad. Jeff : I felt really bad, because you plan way ahead. For real, why is the developer market bigger today? ” I’ve never heard that.

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The Agile Arrow – a visual framework for managing complex sales deals

Intercom, Inc.

“Successfully managing complex sales requires a different level of visibility into your deals” To get visibility into large deals, I developed a visual framework – which I call the Agile Arrow – that applies popular project management principles to the work that we do as salespeople. 2 critical security and compliance inquiries.

Scale 147
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Lean UX author Jeff Gothelf on why design must have a seat at the table

Intercom, Inc.

If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team. I was writing specifications documents. On a bad day, a lot more of it got thrown away. Focus on outcomes over output.

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OWASP Top 10 in 2024: How to Find & Fix Them While You Deploy

Audacix

Table Of Contents Cheat Sheet for Application Security Best Practices Get It Now The Open Web Application Security Project ( OWASP) Top 10 is an essential resource for developers and security professionals, providing a comprehensive and broad consensus of the most common and critical security risks in web applications. What are OWASP attacks?

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An Agile Approach to Sales Enablement Content

Sales Hacker

Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. To meaningfully speed up your content creation process without sacrificing quality or quantity, though, you also need to look closely at how your team approached sales enablement. Develop T-shaped professionals.

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Navigating Your SaaS Transition: 5 Insights From Stardock’s Experience With FastSpring

FastSpring

As the VP and General Manager of the Stardock Software division, Brad led his team through this process and has learned some valuable lessons about doing it as strategically and easily as possible. The best way I can describe my job is trying to decide what advice is bad advice,” he told us. And I would say that was bad advice.”

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