Thu.Apr 04, 2024

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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I think there was a time of, ‘ Everybody should be doing it; why aren’t you doing it?

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I’m Thinking of Joining an Early Stage Startup as the First Sales Exec. How Do I Pick Right?

SaaStr

Dear SaaStr: I’m Being Recruited by a Startup That Just Raised $5m. How Do I Vet Them? First, there’s probably something there if they raised $5m. That’s never as easy at it sounds. It means the early traction looks good, or the team looks strong, or both. At least, usually. But of course that’s not everything in the early days especially.

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Crafting Sales Compensation Plans with Graham Collins

Predictable Revenue

This time, we're diving into the nuanced world of startup sales compensation with Graham Collins, Head of Partnerships at QuotaPath. The post Crafting Sales Compensation Plans with Graham Collins appeared first on Predictable Revenue.

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The Top 8 SaaStr Tips to Building an Effective First Sales Team (per Perplexity)

SaaStr

The Top 8 SaaStr Tips to Building an Effective First Sales Team The most important tips and best practices for founders when building out their first sales team: Get sales experience yourself first Close the first 10-20 customers yourself to understand the sales process This will give you critical insights to effectively train and manage your first sales reps Structure compensation to incentivize early sales reps Consider letting new reps take home 50-100% of what they close in the first 1-3 mon

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Effective Communication at Work with Christina Brady

Predictable Revenue

Christina Brady from Luster.ai shares her expertise in enhancing communication in virtual teams and offers actionable solutions. The post Effective Communication at Work with Christina Brady appeared first on Predictable Revenue.

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Rubrik: Benchmarking the S-1 Data

Clouded Judgement

Recently Rubrik their initial S1 statement. A S-1 is a document companies file with the SEC in preparation for listing their shares on an exchange like the NYSE or NASDAQ. The document contains a plethora of information on the company including a general overview, up to date financials, risk factors to the business, cap table highlights and much more.

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8 Ideas for Your TikTok as a B2B Company

Buffer Resources

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media can be daunting.

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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

“What’s your company’s most important business outcome in 2024?” If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Would everyone have the same goal, or would it vary from team to team? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

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Growth Ideas: 3 Go-to-Market Bets FastSpring Is Making in 2024

FastSpring

What are your company’s big goals for growth in 2024? Here at FastSpring, we had a pretty great 2023. It was a record year for pipeline bookings and just about every big KPI we measure. We’re pretty proud of that, but it begs the question: What next? We want to have an even bigger 2024 — and we know you want the same for your business. We’ve decided we need to bet big if we’re going to top last year’s performance and meet our financial goals for this year.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How To Be a Customer-Centric Company

Groove HQ

It’s tempting to constantly focus on your company’s products and strategy. However, the best results often come from focusing outward on what your customers need and how they want to interact with you. In this piece, we’ll explore just what it means to be customer-centric and how to do it. What Does Customer-Centric Mean? Being […] The post How To Be a Customer-Centric Company appeared first on Groove Blog.

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Renewal Psychology: From an Adversarial Process to a Celebration of Success

Sixteen Ventures

Ever felt that knot in your stomach when it’s time to discuss contract renewals with a client? You’re not /alone. Renewals often carry an undeserved stigma—seen as adversarial negotiations rather than opportunities for mutual growth. But what if we could flip the script? What if renewals became a natural, even exciting, part of the customer […] The post Renewal Psychology: From an Adversarial Process to a Celebration of Success appeared first on Customer-centric Growth by Linco

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How To Be a Customer-Centric Company

Groove HQ

It’s tempting to constantly focus on your company’s products and strategy. However, the best results often come from focusing outward on what your customers need and how they want to interact with you. In this piece, we’ll explore just what it means to be customer-centric and how to do it. What Does Customer-Centric Mean? Being […] The post How To Be a Customer-Centric Company appeared first on Groove Blog.

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How to Set Up a CRM and Start Selling in 3 Steps (For Small Businesses)

CloseSaaS

How do I get my CRM working for me so I can sell ASAP? Great question. Here’s how to set up a CRM, close deals (fast), and optimize your whole sales process.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Product Engagement: What Is It And How to Increase It In SaaS

User Pilot

Whether you want to boost user activation or improve product adoption, maximizing product engagement is crucial. It’s the key to retaining active users and helping them generate maximum value from your SaaS product. But here’s the thing—product engagement can mean different things for various products. It’s not just a measure of how often people use your product.

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Mastering the Art of Complex B2B Recurring and Subscription Billing: Customer Policy and Hierarchy: Streamlining Customer Management

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Customer Policy and Hierarchy: Streamlining Customer Management In the complex ecosystem of B2B subscriptions, managing customer relationships efficiently is paramount. A strategic approach to customer policy and hierarchy not only simplifies internal processes but also enhances the customer experience.

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Credit Card Surcharges: What Are They and Are They Legal?

Stax

Credit cards are incredibly popular, and it’s easy to see why: they’re convenient and accepted nearly everywhere. According to Forbes , 32% of consumers use it as their primary payment method. But as great as they are for consumers, merchants know that accepting credit card payments comes with added costs in the form of processing fees. And if this processing fee has been eroding your profits, it’s time to consider offsetting it by levying a surcharge on your customers.