Wed.Jan 31, 2024

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The Ultimate SOC 2 Checklist for SaaS Companies 

Scytale

A System and Organization Control 2 (SOC 2) audit involves a thorough assessment of your organization’s procedures, systems, and safeguards in the context of security, availability, confidentiality, processing integrity, and privacy. Given the ubiquity of cloud – hosted applications in the contemporary IT landscape, adherence to industry standards such as SOC 2 is imperative.

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5 Interesting Learnings from ServiceNow at ~$10 Billion in ARR

SaaStr

So there’s a new member of the $10 Billion ARR Club. ServiceNow is the enterprise workflow leader than most folks have heard of, but don’t fully understand or know too much about. It’s because you don’t work in a big enterprise. ServiceNow simply dominates there. It’s a $10 Billion ARR rocketship, still growing a stunning 27% (!

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Why 2023 Was AI Video’s Breakout Year, and What to Expect in 2024

Andreessen Horowitz

This post has been adapted from a thread from a16z Partner Justine Moore on X. Follow Justine on X for more analysis and observations. 2023 was a breakout year for AI video. At the start of the year, no public text-to-video models existed. Just 12 months later, dozens of video generation products are in active use, with millions of users worldwide creating short clips from text or image prompts.

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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

In this week’s latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Splunk, Christian Smith. Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 billion of ARR last year, with a market cap of $25.7 Billion.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Visa Interchange Rates 2024: What You Need to Know

Stax

If your company accepts credit card payments ( which it should ), chances are, you’re going to be affected by Visa’s interchange rates. Visa is one of the biggest payment networks in the world, with ~4.2B cards currently in use. So it’s virtually impossible for a business to not accept Visa cards. Visa interchange rates are the fees charged by Visa to process transactions between issuing banks and merchants.

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How Hunter Reclaimed $10K Worth of Backlinks in 30 Days [Free Google Apps Script]

The Moz Blog

Learn how Hunter recovered 66 lost backlinks in just 30 days. Find effective tactics for backlink reclamation and protect your SERP positions.

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10 Best Product Management Analytics Tools for SaaS Companies

User Pilot

Do you sit at night wondering how your users interact with your product? Do they like it? Are you confused about using it? You can get the answers you need simply from product management analytics tools. To help you know which tool to use, this article will cover the ten best product analytics tools. TL;DR Product analytics tools analyze user interaction, preferences, and engagement with a product.

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Why Should You Consider Application Security Automation?

Audacix

Table Of Contents As NIST recommends organizations make the most of technology to shape and craft their own cybersecurity strategies with its Cybersecurity Framework (CSF) 2.0 , all the leading and emerging businesses in some of the world's critical infrastructure like the banking and energy industries must consider application security automation. However, if you are unaware of how you can assess the security fundamentals for your applications, APIs and cloud environments, you can start by refe

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An Extensive Sales Stack for Current Business

Teamgate

The adaption of stacks had been the talk of the town in the businesses and enterprises for years now. The idea of using stacks has benefited many, and a lot more are still contemplating whether to go for this or not.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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User Behavioral Analysis: What Is It and How To Perform It

User Pilot

Are you wondering how to conduct user behavioral analysis to inform your product decisions? If so, you’re in the right place. This article explains: What user behavioral analysis is Why it’s important The key steps in the analysis process Different types of analyses Let’s dive right in! TL;DR User behavior analysis is the process of studying user activity inside the product aimed at identifying user needs and pain points and improving UX.

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DropGenius Review: Building a Dropshipping Empire Powered by AI

How To Buy Saas

Ever since post-Covid the landscape of e-commerce has been evolving. There has been a shift in the trend of buying behavior of customers from retail outlets to online platforms. This transformation reflects a total change and a strong emergence for convenience, accessibility, and vast options afforded by online shopping platforms. In a fraction of a second, with a click, things can be now explored, compared, and purchased, and the doorstep delivery is bang on for the desired product.

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How I Turned $75 Per Day in Ad Spend Into 1 Million Views on My Instagram Reel With Only 1,000 Followers

Buffer Resources

Here’s the flashy version of my story: Last fall, I posted a Reel to my business’ small Instagram account and backed it with $75 a day in ad spend. Within a week, the Reel had over one million views. Now, less than a year after launching my AI-based healthy eating app, I have an Instagram advertising strategy that regularly leads to not only downloads but purchases as well!