Zero-Click Content: What It Is and Why You Should Create It
Buffer Resources
JANUARY 4, 2024
Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. It’s why every social media app has text, photo, and video formats with varying levels of focus.
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