Tue.May 14, 2024

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45% of IT struggle with saas security. Here’s why

BetterCloud

The cloud offers unparalleled flexibility and scalability for businesses, but with great power comes great responsibility. As more and more sensitive data migrates to the cloud, robust security measures are essential. “ 76% of respondents are responsible for protecting sensitive data within SaaS apps and 45% say they have trouble securing users’ activities within SaaS apps.” – State of SaaS 2024 , coming soon IT professionals monitor file activity and manage employee access to applications, only

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Dear SaaStr: Is It Common To Have a VC Fund a Seed Round in Milestones?

SaaStr

Dear SaaStr: Is It Common To Have a VC Fund a Seed Round in Milestones? It’s not common with typical Silicon Valley investors. But outside of that? It’s a little old school, but it’s not that uncommon. And run from a milestone-based “second check” Because really, it’s just a one-way option for the investor. If you had just one investor, then in a perfect world, this investor would get to dole out chunks of the initial investment and see how it goes.

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Generating growth: Insights from a former software company CRO | Episode 37

Payrix

When it comes to software, success doesn’t hinge on innovation alone. Instead, it’s about understanding how to harness efficient growth. No one knows this better (or more intimately) than a software company Chief Revenue Officer (CRO). Adam Tesan, CRO at Worldpay for Platforms, is a seasoned executive leader with decades of experience in sales, marketing, and revenue in the software space.

Payments 147
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How GenAI is Powering App Security with Cisco’s CPO of Panoptica Alex Jauch

SaaStr

At SaaStr’s inaugural AI Day, the Senior Director of Product Management at Panoptica by Cisco, its incubation team, Alex Jauch, talks about how GenAI is powering app security, how Cisco is using it, and how you can use GenAI to protect other businesses. Did You Say Hype Cycle? A lot of hype cycles have come along where people say, “This is going to change the world, and everything will be different.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Google’s Surgical Strike on Reputation Abuse

The Moz Blog

Discover the aftermath of Google's targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands.

More Trending

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GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen

Sales Hacker

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She also guest lectures at Berkeley and NYU, teaches at Section and Maven, mentors at First Round Capital, and is an active angel investor. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public.

AI 118
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The 7 Best AI Video Tools for Creators and Marketers, Tried and Tested

Buffer Resources

After analyzing millions of social media posts sent through Buffer, we discovered that video content is far and away the best-performing content type for every social media platform.  Great! But… creating enough video content to satisfy the TikTok, YouTube, or Instagram algorithm is not easy. Unlike text and photo posts, video requires a lot of work — scripting, filming, and editing your content can slow you down.

AI 115
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10 Best Mixpanel Integrations for 2024

User Pilot

What are the best Mixpanel integrations in 2024? Hard to tell, as this depends on your needs and what you already have in your tech stack. Here are 10 possible contenders for the title, covering multiple use cases, from customer engagement through analytics , customer relationship management, experimentation, and digital experience optimization. TL;DR Mixpanel integrations enable you to connect it to other tools for seamless data sync.

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The Benefits of NMI Gateway Integration for Subscriptions

Subscription Flow

Before talking about NMI gateway integration, it is important to understand what role payment gateways play. In the world of SaaS, a payment gateway is like a toll booth at which you pay a small fee to go from point A to point B. Some part of that fee goes into the owner of that toll booth’s pocket, while most of it goes to maintaining the road on which you travel.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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12 Customer Behavior Models: How They Impact Your Business

User Pilot

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. This article covers 12 of the most common customer behavior models and how to maximize them for better product management.

Business 105
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AI in Pharmaceutical R&D with Kim Branson

Andreessen Horowitz

Kim Branson, PhD, SVP and Global Head of AI and Machine Learning for GSK, joins Vijay Pande, founding partner at a16z Bio + Health. Together, they talk about how AI has improved drug discovery and development, as Kim walks through all the ways AI can be deployed in the lab. They also get into detail about what an ideal partner looks like and what kind of solution is attractive to a big biopharma, making this a particularly relevant episode for builders in biotech AI.

AI 18
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FastSpring Support: 2024 Q2 Updates From Customer Support

FastSpring

Get the latest from FastSpring’s Support leaders about: FastSpring’s new Payout Statements. Nine key pieces of info to include in support cases for faster help. FastSpring’s self-serve B2B document library. How Google Analytics 4 and Google Tag Manager can help your business, plus FastSpring integration. Need FastSpring support? Visit our Support page.

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8 Effective Customer Communication Skills for Your Small Business

Groove HQ

When a customer has an issue, how you communicate can make the difference between them leaving a 5-star review or turning to your competitor. Customers come in all shapes and sizes: friendly and patient, interested and indifferent, angry and erratic, etc. So how can you make sure that no matter what the situation is, you get […] The post 8 Effective Customer Communication Skills for Your Small Business appeared first on Groove Blog.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Examples of Using Social Media for Recruitment

Nimble - Sales

In the digital age, social media has transcended its traditional role as a platform for social interaction and has become a pivotal tool in the recruitment landscape. Companies across various industries are leveraging social media not only to broaden their reach but also to attract and engage with potential candidates more effectively. The flexibility and […] The post Examples of Using Social Media for Recruitment appeared first on Nimble Blog.

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The Benefits of NMI Gateway Integration for Subscriptions

Subscription Flow

Before talking about NMI gateway integration, it is important to understand what role payment gateways play. In the world of SaaS, a payment gateway is like a toll booth at which you pay a small fee to go from point A to point B. Some part of that fee goes into the owner of that toll booth’s pocket, while most of it goes to maintaining the road on which you travel.

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How to Effectively Capture Leads? 10 Proven Ways

Nimble - Sales

In today’s competitive business landscape, capturing leads effectively is essential for sustained growth and success. Whether you’re a small startup or a well-established corporation, building a robust pipeline of leads is crucial for expanding your customer base and increasing revenue. However, with countless marketing strategies and tactics available, it can be challenging to know where […] The post How to Effectively Capture Leads?

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8 Effective Customer Communication Skills for Your Small Business

Groove HQ

When a customer has an issue, how you communicate can make the difference between them leaving a 5-star review or turning to your competitor. Customers come in all shapes and sizes: friendly and patient, interested and indifferent, angry and erratic, etc. So how can you make sure that no matter what the situation is, you get […] The post 8 Effective Customer Communication Skills for Your Small Business appeared first on Groove Blog.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Benefits of a CRM System for Charities

Nimble - Sales

CRM systems, short for Customer Relationship Management systems, can be highly beneficial for charities, helping them streamline their operations, improve donor relationships, and increase overall efficiency. Here are some specific benefits of using a CRM system for charities: Donor Management: CRM systems enable charities to maintain comprehensive records of donors, including their donation history, preferences, […] The post Benefits of a CRM System for Charities appeared first on Nimble

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Dubb 8.0 Turquoise is here!

Dubb

Now is the time to take advantage of the new features on Dubb to create more content, make more connections, and win more clients! Here's what's included in Dubb 8.0 Turquoise: Dubb Ava: Generate AI avatar videos based on a handwritten or AI script; Teleprompter - Import scripts for to the teleprompter on the The post Dubb 8.0 Turquoise is here! appeared first on Dubb Blog.

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CRM Examples in Marketing and How to Use Them

Nimble - Sales

In the dynamic realm of marketing, Customer Relationship Management (CRM) systems serve as a pivotal tool for enhancing customer engagement, optimizing marketing strategies, and improving overall business outcomes. CRM systems provide marketers with valuable insights into customer behaviors, preferences, and interactions, allowing for personalized marketing efforts and streamlined operations.

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ISO 27001 Report: What’s Inside and Why It Matters

Scytale

Picture this: you’re about to land a big client, but before they sign on the dotted line, they ask about your information security standard. In particular, they ask for your ISO 27001 report. Now what? Or alternatively, it’s business as usual – until it’s not. There’s been a data breach. Seeing as the global average cost of a data breach in 2023 is $4.45 million , it’s not something a small business is likely to bounce back from.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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How Generative AI Is Remaking UI/UX Design

Andreessen Horowitz

As former developers and product managers, we’ve lived the grueling dance between designers and developers, where questions such as “Is this design technically feasible?” and “Can you add another screen for this step?” take place in every meeting. All too often, this aspiring creative exchange resulted in a Jira-filled, time-consuming process comprised of iterations, compromises, and, ultimately, a disconnect between the designer’s vision and the developer’s execution.

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FastSpring Opens Austin Office, Strengthening Global Footprint

FastSpring

We’re excited to announce that FastSpring is set to broaden our global presence with a new office located in Austin, Texas. This strategic move is part of our ongoing effort to enhance our global footprint, which includes offices located in California, Canada, Ireland, the Netherlands, and most recently, Singapore. Austin is already home to some of FastSpring’s key team members, including our Chief Revenue Officer Mark Kole and Chief Marketing Officer David Vogelpohl.

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How to Use Userpilot Custom Analytics Dashboards to Extract Actionable Insights

User Pilot

Are you wondering how the new Userpilot custom analytics dashboards can help you drive product growth? If so, you’re in the right place! In this article, you will learn about the main benefits of custom product analytics dashboards and how to create them in Userpilot. Let’s get to it! TL;DR Userpilot custom analytics dashboards allow you to display multiple reports in one place.